Grouptyre incorporates Landsail, Rapid into brand strategy
Since the dissolution of its exclusive distribution agreement with the Maxxis brand, Grouptyre has continued to evolve, both in terms of the service offered by members and its brand strategy. While the wholesaler’s managing director, Karl Naylor said that it was “no longer in our customers’ interests for us to be over-dependent on one primary push brand”, the company has been particularly active in relation to its Evergreen brand, extending the Evergreen Performance Centre programme to retailers. In addition, the company has introduced the brands Landsail and Rapid, both of which are focussed on the end of the market particularly sensitive to economic pressure. As it has built the profile and image of Evergreen, manufactured by Jinyu Tire, these brands – also made in China respectively by the Sentaida and Shengtai Groups – have allowed Grouptyre members access to newer, less established margin brands simultaneously.
Continue ReadingProfile Tyrecenter UK Ltd aims for 1000 branches in Britain
Tyrenet UK Ltd and Benelux-based Profile Tyrecenter are entering into a joint venture that will see the two companies cooperate in the execution of the ambitious goal of becoming the largest tyre retail network in the UK. The goal is 1000 branches in the UK. And what’s more the partnership of the leading independent tyre dealer network and the award winning tyre retail leader in Benelux is seeking to get a foothold in the lease and fleet services market currently dominated by other leading players, while focusing on service excellence through the deployment of its unique ICT solutions across the new chain.
Continue ReadingPirelli death no crime, says police
Criminal activity has been ruled out in the investigation into the death of Pirelli employee George Falder. Tests show that the 48-year old employee at the tyre maker’s Carlisle factory was not assaulted before he died inside one of the plant’s autoclaves.
Continue ReadingBlackcircles.com turns a profit
Black Circles, the Peebles-based online tyre retailer established by Michael Welch, turned a profit in 2011 results. 10 years after it began trading, Blackcircles reportedly made a retained profit of £2295, according to The Herald newspaper.
Continue Reading@Goodyear_UK is top social tyre brand
Another leading name may be the top brand in terms of both prominence and sentiment according to our annual online brand equity survey (see ‘Michelin top again, but is lead eroding?’ for more on this), however there is a new top social tyre brand in town. A year after we kicked off our coverage and analysis of this segment in last years’s e-Commerce feature, Goodyear has shown itself to not only be the faster riser, but also the top overall tyre brand when it comes to social media influence.
Continue ReadingPirelli fatality: worker found dead in autoclave
Further details of the lethal incident at Pirelli’s Dalton Road, Carlisle tyre production factory have emerged with various sources naming the victim as George Falder, 48 from Carlisle. According to local police Falder was found dead inside an autoclave at about 18:00 BST on Sunday 30 September. Contrary to earlier news reports, the autoclave was not used in the retreading of tyres as Pirelli exclusively produces new passenger car and 4x4 tyres at the Dalton road facility. Instead, company representatives clarified that the autoclave in question was used in the curing of beads used in the construction of new tyres.
Continue ReadingPirelli factory running again
Pirelli’s Carlisle passenger car and 4x4 tyre factory is back up and running again after managers halted production following the death of an employee. The BBC has named the deceased as George Falder, 48, from Carlisle, who was found dead at his work station on Sunday, according to the company.
Continue ReadingPirelli ‘deeply saddened’ following Carlisle fatality
Following reports of a death at Pirelli’s Carlisle passenger car and 4x4 tyre production facility, the manufacturer has issued a statement confirming that a worker had been found dead in the factory. It also communicated how the company is “deeply saddened” to announce the news of the fatality and confirms that work at the factory has been suspended to “facilitate the investigation.”
Continue Reading70% of motorists still unaware of tyre labelling
Over 70 per cent of motorists are still completely unaware of the impending tyre labelling legislation and the fuel efficiency benefits associated with it. The figure comes from a survey of 3,000 UK motorists conducted by OnePoll and commissioned by tyre Chemical supplier Lanxess. It also shows that almost all UK motorists (99%) vastly underestimate the impact tyres have on their fuel bills, and that over half still prioritise upfront cost when buying their tyres. Less than 20% take fuel consumption and long term costs into consideration.
Continue ReadingATS Euromaster awarded government procurement supplier status
ATS Euromaster will supply a full range of car, van, 4x4, truck and agricultural tyres, from premium to budget fitments, to every public sector organisation across the UK for the next four years, following the completion of a comprehensive tender process. The multi-brand supply deal will include the nation’s fire engines, ambulances, prison vehicles and local authorities. To enable this, ATS-E was awarded supplier status to public sector organisations across the UK on the Government Procurement Service framework agreement RM955.
Continue ReadingGoodyear Dunlop awarded UK police, public sector contracts
Goodyear Dunlop has won four new lots in the Government Procurement Service RM955 supply and fit of tyres framework agreement. The first of these lots is for the sole supply and fitment of Goodyear and Dunlop tyres to UK Police Forces, while the others deal with wider public sector interests. The contracts will cover cars, trucks and motorcycles.
Continue ReadingCommercial vehicle tyres and the label
The history of the EU tyre label is closely connected with the passenger car tyre segment. The criteria that led to standardised test procedures for fuel efficiency/rolling resistance, wet grip and external rolling noise primarily focused on the passenger car segment, and summer passenger car tyres in particular. Despite this, the label doesn’t just apply to C1, or passenger car tyres that are produced from 1 July 2012 (DOT 2712), but also to light commercial vehicle tyres (C2) and truck tyres (C3). Retreaded tyres, which account for a large percentage of Europe’s truck tyre market, are one of a number of exemptions to the labelling legislation.
Continue ReadingEnforcement and European tyre labelling
With just three months to go before the mandatory implementation of labelling in November 2012, there are still many questions to answer about exactly who will be enforcing the law and what the penalties will be.
Continue ReadingLabelling and truck tyres – ‘Trickery’ won’t be forgiven
No, Continental’s Herbert Mensching and Dr. Frank Walloch cannot conceive that a tyre maker could solely focus its development on label-related areas just to achieve sales through high ratings. The two men, respectively managing director sales and marketing at Continental’s Commercial Vehicle Tires unit and director of product development for commercial vehicle tyres in the EMEA region, believe a one-sided preference for specific development priorities will evaporate after around nine months at the very latest, as professional truck tyre users are competent at evaluating these products. Instead of placing a focus on criteria such as wet braking or rolling resistance, what is of key importance for commercial vehicle tyres, most likely more than in the passenger car tyre segment, is balanced product development in which other criteria – such as mileage and retreadability – will rank high on the list of priorities.
Continue ReadingTyre labelling 101
From 1 November 2012, every new tyre manufactured since July will be legally required have a tyre label. And what’s more the information contained on the label must be presented – physically or electronically – to the consumer at the point of sale. So what better place to start this month’s in-depth labelling special than to take a look at the much vaunted itself and introduce its main features and some of the discussions relating to it?
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