Aeolus partnership extension and Blacklion TBR addition highlights of KRT’s 2014
2014 has seen Kings Road Tyres sign a new agreement extending its 10-year exclusivity deal for Aeolus TBR and OTR tyres and the announcement of another exclusive UK partnership, with the Blacklion TBR range, amongst other things.
The decade-long partnership with Aeolus has seen the brand gain status and popularity as a premium budget tyre offering end users a powerful price-performance package. In tailoring its products to the needs of the UK market, Aeolus was among the first Chinese truck tyre manufacturers to supply casings suitable for both retreading and regrooving.
They travelled through 28 different countries and set a new world record for visiting 25 EU Capital cities in just one trek. The 21-day expedition took them as far north as Helsinki, as far south as Athens, to Bucharest in the East and to Lisbon in the west. Harry Glover, 49, of 4/73 Special OP Battery and Pete Bray, 58, of 22 SAS, took on the gruelling trek called ‘Triumph over Tragedy’ to promote three charities close to their hearts. The charities involved are the Armed Forces supporters BLESMA and Soldiers off the Street, along with the Alder Hey Children’s Charity.
When it comes to choosing a garage, reputation far outweighs price, according to WhoCanFixMyCar.com. To be precise, reputation was the most important factor for 57.5 per cent of people, vs 23 per cent who claimed price was their number one priority, exactly 2.5x higher. Its a trend WhoCanFixMyCar.com says it sees on a daily basis - as garages with the highest feedback scores close the most business - even if their prices are higher than the other quoting outlets.
It seems ironic that after more than a decade of successful security improvements by car and motorcycle manufacturers, the police are now advising owners to supplement this advanced modern technology with basic crime prevention products such as the Krooklock, locks and chains.
At a time when a million teenagers are digesting their GCSE results and contemplating their futures, The Institute of the Motor Industry (IMI) has launched a week long social media campaign to steer them towards a career in the automotive sector. The campaign will take place under the banner #MotorCareers on social media sites and has the backing of over 30 companies and organisations. The IMI will also push the campaign out through its 587 centres.
Brake, the road safety charity, is calling on the government to introduce compulsory regular eyesight testing for drivers, as a survey with Specsavers and RSA Insurance Group shows strong public support. Almost nine in 10 (87 per cent) are in favour of drivers having to prove they have had a recent sight test every 10 years, when they renew their licence or photo card. Research indicates this change in the law would significantly reduce the estimated 2,900 casualties caused by poor driver vision each year.
Tyrework, the commercial vehicle tyre management and maintenance division of the KRT Group, is bolstering its technology with a major systems upgrade led by CAM’s UniSerV platform. According to the company, the investment will allow the tyre operator to centralise many operational functions into its head office, reducing administration out in the field.
Treadsetters offering range of exclusive and other brands
Shropshire based International tyre wholesaler and distributor Treadsetters reports that it is continuing to gain market strength in the truck and bus tyre sector with its ranges of premium, mid-range and economy tyres having now established their own Torque brand range.
Apollo Tyres extends Manchester United partnership to 69 countries
A year after announcing its initial partnership with Manchester United, Apollo Tyres has announced how the advertising and marketing cooperation has grown from covering just the UK and India initially to a total of 69 countries. The additional 67 countries cover virtually all of what can be called Europe - and even as far as Turkey, but does not include Russia. In addition the number includes the Middle Eastern markets Apollo has invested in developing its retail and distribution presence in recently. Further afield in the Far East - Thailand is also included. These markets are said to have been chosen based on their positions as influential and fasting growing markets. No details relating to the scale of investment associated with the partnership have been revealed. However it is said to have been “satisfactory for both parties.”
Karting challenge shows off TerraClean technician race skills
Randstad Ltd has once again brought the TerraClean network of independent garages together with the 2014 TerraClean Karting Challenge, which took place on Saturday 12 July 2014 at Stretton Circuit, Leicester.
85th Annual NTDA Dinner/Tyre Industry Awards sold out
The 85th NTDA Annual Dinner has sold out, according to the association. The event, which is being held at the Hilton Deansgate, Manchester, England on Wednesday 8 October 2014 is therefore forced to put some people on a waiting list.
NTDA director Stefan Hay said: “We have been inundated with people who want to attend the dinner, with just under two months to go, we are fully booked with 520 guests confirmed and now a waiting list of people, who will probably be left disappointed.”
Maxxis is gearing up for a push in the truck tyre sector. According to company representatives, the manufacturer has made great strides in increasing passenger car, commercial vehicle and two-wheel sales since entering the UK market, but following ongoing developments in R&D, heavy vehicle drivers will now also benefit from performance, range and pricing advantages unique to Maxxis.
Nexen Tire advertising at Everton, Spurs, Southampton and West Ham
Nexen Tire advertising at Everton, Spurs, Southampton and West Ham
Nexen Tire has announced that it is advertising at the grounds of four English premier league football clubs this season. According to the company, the brand can be seen at the stadiums of Everton FC, Tottenham Hotspur FC, Southampton FC and West Ham United during the 2014/2015 season.
Man Utd association leading to Russian gains, claims Federal Tyres
Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester Uniteds value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.
WheelRight, the firm which has been recently promoting an award-winning off-vehicle pressure monitoring system, has confirmed its membership to the Low Carbon Vehicle Partnership (LowCVP).
Set up 11 years ago, the LowCVP operates to move the UK to low carbon vehicles and fuels, and works with its 200 members to promote low carbon opportunities, research in the field and accelerate the take up of lower carbon choices.
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