Pirelli coffee morning raises money for Macmillan Cancer Support
Pirelli employees from Burton raised £380 by turning their traditional morning cuppa into fundraising opportunity. Heather Watts, a contact centre agent from Pirelli who organised the Macmillan coffee morning at the company said:
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Titan appoints T&C Site Services as UK dealer
Titan Distribution UK Limited, a subsidiary of Titan International, Inc., has appointed Stoke-based earthmover tyre specialist, T&C Site Services as a new dealer for the UK. The partnership is intended to offer far greater access to Titan industrial, construction and mining tyres to customers throughout the region.
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Bosch Automotive Aftermarket appoints new UK/Ireland divisional director
Starting 1 October, Dominic Moran will assume top level responsibility for the supply of automotive parts, workshop equipment, software and services for Bosch Automotive Aftermarket in the role of divisional director for the UK and Ireland. He replaces Robin Shaw who has recently been named as new Bridgestone Northern zone MD.
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Pirelli leading the market in premium winter tyre OE
The development of the winter tyre market has been a topic of discussion for years now. During the last decade this niche segment has experienced significant growth (see chart 1). And while winter tyres still only account for between one and two per cent UK replacement market share, that isn’t the case across Europe where winter tyre share exceeds 50 per cent. Besides, that doesn’t negate the safety benefits these products offer. Neither does it undermine the retail opportunities available to the trade. And of course the development of winter tyres – as with summer tyres and other products – is best done in partnership with original equipment manufacturers. With all this in mind, it is no surprise that premium-focused manufacturer Pirelli invests what it does in the development, distribution and crucially the communication of the benefits of winter tyres. For example Pirelli held a series of experience events earlier this summer in order to not only explain but also demonstrate the benefits of winter tyres to market customers and partners. Tyres & Accessories attended one such event at Tamworth Snowdome and learnt how strong Pirelli is in this segment and experience the difference winter tyres make – especially on luxury 4x4 vehicles.
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Dunlop Aircraft Tyres to open US retread facility
Dunlop Aircraft Tyres is to establish its first retreading facility in the United States in early 2016. It is reportedly evaluating a number of potential sites in the South East of the USA. The Birmingham, UK-based company says it will use the base to boost its competitiveness across the Americas, particularly on popular narrow and wide-bodied jet airliners and military aircraft.
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Bridgestone shares safety message through ‘universal language’ of sport
Safety is the key focus of a new advertising campaign Bridgestone launched in six key European markets this month. The claim “There is only one part of your car’s safety systems that actually touches the road” takes centre stage in this multi-channel campaign for the UK, German, French, Italian, Spanish and Polish markets.
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Membat’s CC-rated tyre offering experiencing sales growth in Europe and beyond
Spanish-based Membat exhibited at Citexpo for the third time this year. The company, which has been in business 10 years now, established its Membat private brand five years back. Demonstrating its private brand pedigree, the company owns the brand name, the moulds and has registered its patterns, which the firm is proud to say are designed in Spain. Production of Membat tyres began in 2012 and so these tyres are therefore entering the third year of manufacturing now.
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Tyre trade plays to gender stereotypes, says audio branding firm
Tyre businesses still play to traditional gender stereotypes, according to new research. A study conducted by PH Media Group has found the typical voice profile used by firms in their audio branding is male and aged 35 to 45. The most popular voice is also friendly and upbeat in tone, helping to convey a sense of reliable service, while instilling a positive attitude in customers. None of this will come as a surprise, given typical perceptions of the industry but audio branding specialist PH Media Group advises tyre firms to consider breaking with stereotypes where appropriate and choose branding that reflects an increasingly diverse customer base.
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