![Pirelli leading the market in premium winter tyre OE](https://www.tyrepress.com/wp-content/uploads/2014/09/378-high.jpg)
Pirelli leading the market in premium winter tyre OE
The development of the winter tyre market has been a topic of discussion for years now. During the last decade this niche segment has experienced significant growth (see chart 1). And while winter tyres still only account for between one and two per cent UK replacement market share, that isn’t the case across Europe where winter tyre share exceeds 50 per cent. Besides, that doesn’t negate the safety benefits these products offer. Neither does it undermine the retail opportunities available to the trade. And of course the development of winter tyres – as with summer tyres and other products – is best done in partnership with original equipment manufacturers. With all this in mind, it is no surprise that premium-focused manufacturer Pirelli invests what it does in the development, distribution and crucially the communication of the benefits of winter tyres. For example Pirelli held a series of experience events earlier this summer in order to not only explain but also demonstrate the benefits of winter tyres to market customers and partners. Tyres & Accessories attended one such event at Tamworth Snowdome and learnt how strong Pirelli is in this segment and experience the difference winter tyres make – especially on luxury 4x4 vehicles.
Continue Reading![Dunlop Aircraft Tyres to open US retread facility](https://www.tyrepress.com/wp-content/uploads/2014/09/Dunlop-Aircraft-Tyres.jpg)
Dunlop Aircraft Tyres to open US retread facility
Dunlop Aircraft Tyres is to establish its first retreading facility in the United States in early 2016. It is reportedly evaluating a number of potential sites in the South East of the USA. The Birmingham, UK-based company says it will use the base to boost its competitiveness across the Americas, particularly on popular narrow and wide-bodied jet airliners and military aircraft.
Continue Reading![Bridgestone shares safety message through ‘universal language’ of sport](https://www.tyrepress.com/wp-content/uploads/2014/09/storyboards3_Page_2_960x480.jpg)
Bridgestone shares safety message through ‘universal language’ of sport
Safety is the key focus of a new advertising campaign Bridgestone launched in six key European markets this month. The claim “There is only one part of your car’s safety systems that actually touches the road” takes centre stage in this multi-channel campaign for the UK, German, French, Italian, Spanish and Polish markets.
Continue ReadingThe Perfect Man can change a tyre
Europcar, the leader in car hire services in Europe, has conducted a piece of light-hearted research to find out about the driving traits of the perfect man – at least as far as women are concerned! 2,000 women were polled and more than 1 in 5 said they see their perfect man driving a convertible. Audi was the top brand for all types of car. And when it comes to the perfect motoring getaway, 35 per cent voted for a trip along the Italian Amalfi coast in an open top sports car.
Continue ReadingWin a Mini in DVLA prize draw
The DVLA has been selling personalised registrations since 1989. This year is not only their 25th anniversary but in November they will also be holding their 150th auction. To mark the occasion there will be a prize draw where the DVLA will give away a free car. The car will be on display at the […]
Continue Reading![Membat’s CC-rated tyre offering experiencing sales growth in Europe and beyond](https://www.tyrepress.com/wp-content/uploads/2014/09/IMG_2686.jpg)
Membat’s CC-rated tyre offering experiencing sales growth in Europe and beyond
Spanish-based Membat exhibited at Citexpo for the third time this year. The company, which has been in business 10 years now, established its Membat private brand five years back. Demonstrating its private brand pedigree, the company owns the brand name, the moulds and has registered its patterns, which the firm is proud to say are designed in Spain. Production of Membat tyres began in 2012 and so these tyres are therefore entering the third year of manufacturing now.
Continue Reading![Tyre trade plays to gender stereotypes, says audio branding firm](https://www.tyrepress.com/wp-content/uploads/2014/09/PH-Media-image_4-2.jpg)
Tyre trade plays to gender stereotypes, says audio branding firm
Tyre businesses still play to traditional gender stereotypes, according to new research. A study conducted by PH Media Group has found the typical voice profile used by firms in their audio branding is male and aged 35 to 45. The most popular voice is also friendly and upbeat in tone, helping to convey a sense of reliable service, while instilling a positive attitude in customers. None of this will come as a surprise, given typical perceptions of the industry but audio branding specialist PH Media Group advises tyre firms to consider breaking with stereotypes where appropriate and choose branding that reflects an increasingly diverse customer base.
Continue ReadingNorthern Ireland Tyre Safety Week focuses on ageing
The Northern Ireland Tyre Safety Association (NITSA) in partnership with the PSNI and the National Tyre Distributors’ Association (NTDA) has announced that the 2014 Tyre Safety Week will take place from 6 - 12 October. This year’s Tyre Safety Week campaign is focusing on educating the public of the potential dangers of old tyres and urging people to check their tyres.
Continue ReadingGrouptyre offers Tyres Online
Grouptyre UK Ltd reports that it has decided to capitalise on the increasing numbers of tyres bought online with the creation and launch of Tyres Online. According to the wholesale group, the introduction of Tyres Online enables Grouptyre’s 10 members to offer retailers another tool as part of their customer packages.
Continue Reading![Don’t miss 5 November awards nomination deadline, says TyreSafe](https://www.tyrepress.com/wp-content/uploads/2014/09/220914-tyresafe-a.jpg)
Don’t miss 5 November awards nomination deadline, says TyreSafe
Remember, remember the fifth of November...TyreSafe has issued a reminder to tyre retailers, manufacturers, car companies and other organisations with an involvement in tyre safety to submit their entries into this year’s TyreSafe awards ahead of the 5 November deadline.
Continue ReadingCAM to stage inaugural UniSerV user event before NTDA dinner
Systems provider to the tyre industry, CAM has announced that it will host the inaugural UniSerV user group event before October’s NTDA dinner. Anne Sherwood, business support manager of Tructyre Fleet Management will chair the event on Wednesday, 8 October 2014 at Manchester’s Hilton Deansgate at 14:00.
Continue ReadingDriveRight offers AAIA standard API services
DriveRight has had vehicle data with OE tyre and wheel application data, based on the AAIA (Automotive Aftermarket Industry Association) US industry standard, available for some time in flat files. However, this is said to have made it hard for small to medium-sized companies to implement the data into their systems. With DriveRight’s AAIA API webservices, this information can now be easily implemented directly into customer websites. This provides a system which is capable of allowing searches to be performed for a vehicle based on the AAIA standard. The search can be by year, manufacturer, model, body type and finally sub-models. This returns the OE tyre and wheel application or the relevant wheel and tyre products.
Continue ReadingTyre Equipment Company now selling tyres online
The Tyre Equipment Company has added tyre sales to its on-line tyre products site. A range of tyre-related products were already available ‘off-the-shelf’ for commercial and domestic customers. Now, in response to market demand, a new range of tyres is soon to be added.
Continue Reading![Klarius appoints new key account support manager](https://www.tyrepress.com/wp-content/uploads/2014/09/Klarius026_Tracy_Whiteley_Sept_2014_pic1_PR2911_37630.jpg)
Klarius appoints new key account support manager
Tracy Whiteley joined the Klarius UK sales team covering emission control products, starting on Monday 22 September. Moving jobs after 31 years at competitor Bosal, Tracy expressed how she was looking forward to talking to customers with a positive message about product quality and availability and a forward thinking supportive team behind her.
Continue ReadingMetal thefts fuel growth in plastic products
Despite tough new legislation coming into force to tackle the number of scrap metal thefts in the UK, most organisations now insist on buying workplace products made out of alternative materials according to Slingsby, which supplies more than 35,000 workplace products across all industries. In 2012 estimates suggested that insurers were paying out more than £1m a week to victims of metal theft according to the Association of British Insurers (ABI) which said there were about 1,000 reported incidents a week, costing the UK economy approximately £770m a year in disruption.
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