Pneumant Production Base Fürstenwalde in Danger
The Fürstenwalde production base of Pneumant Reifen GmbH is under threat in the long term, Dr. Rainer Schieben, Commercial Managing Director, announced at the Pneumant head office in Fürstenwalde at the beginning of September. As early as this autumn the company will draw winter tyres from the Japanese production for cost reasons, and part of the summer tyre production will also be transferred to Japan. And, according to Schieben, the new owner, The Goodyear Tire & Rubber Company, has already cut the production planning for the year 2000 by 200,000 tyres, which cannot be without repercussions on investment and employment. Schieben gave too high energy costs at Fürstenwalde as the reason for the problems. The current price per megawatt hour for the process temperature is roughly three times higher than in similar factories of the Dunlop parent company in Germany. By international comparison within the Goodyear group the high energy price has become even less justifiable. Pneumant employs a workforce of 550 plus 40 apprentices at the Fürstenwalde production base. 325 people are employed at the company’s second factory in Riesa. The tyre manufacturer is one of the few former GDR companies to have survived successfully. Thanks to an investment volume of 250 million marks since 1996 by the Dunlop parent company Pneumant possesses the most modern production facilities in Europe. In the car tyre replacement market the company is the clear market leader in the new federal states.
Continue ReadingNews from Pneumobil
Oskar Füthen (62), Managing Director of Pneumobil GmbH for almost 20 years, left the Pirelli distribution chain on 30th September 1999. Ralf Brockmann was appointed as the new Managing Director. And what is more, The distribution chain will no longer report to Pirelli Reifenwerke but to the Milan head office, which has taken over responsibility as per 1st October 1999, particularly for the strategic line in connection with the negotiation of terms and conditions.
Continue ReadingNew Bridgestone Plant In USA
In only two years Bridgestone/Firestone has built a new factory producing tyres for passenger cars, light trucks, pickups and off-road vehicles near Aiken (South Carolina). It is said that the tyre manufacturer invested $US 435 million for this plant.
Continue ReadingTyres for the “King’s Class” – Bridgestone’s Formula One Engagement
It is a well-known fact that Bridgestone does not stint itself in its Formula One commitment. For instance: The number of tyres carted to every race is 2,640 in two different compounds for dry and three different compounds for wet weather. Together with the costs of research and development plus marketing/advertising (which definitely accounts for the highest expenditure) it may amount to a nine-figure sum. In this context one has to ask: Cui bono? Or: Why do the Japanese involve themselves in Formula One at all? The current market share of the tyre giant in Europe is estimated to be about twelve per cent, therefore leaving room for further growth. And what would be more suitable for a Far Eastern tyre group keen to catch up in the lucrative European market than its omnipresence in the most important motor racing event worldwide (only in USA Formula One is met with relatively little interest)? When all is said and done: twelve of the 16 races are run on European soil. Takeshi Uchiyama, Managing Director of BS/FS Europe, describes his company’s objective, We are determined to raise our global brand awareness.To put it simply: If the Bridgestone logo is clearly visible every fortnight adorning streamers, bridges, vehicles, overalls, drivers’ caps and, last but not least, all the tyres, that must sooner or later penetrate the memory or consciousness of the mass media public. Ideally it also raises significantly the image of the brand as a low-profile quality tyre. And once this perception takes hold and people’s high opinion is tranferred to other segments, this reputation will not only benefit the high-performance segment but also other types of tyre.
Continue ReadingThis is the answer: Michelin filed law-suit against Bandag
Michelin filed a lawsuit against Bandag for illegally restricting competition in the US-retread market. The law-suit contends that Bandag has engaged in anti-competitive practices, which create a monopoly for it in the sale and distribution of tire retread systems.
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