MPA Creative orchestrates 3-year extension to BTCC-Autocar partnership
PR and marketing agency MPA Creative has confirmed a three-year media partnership extension between the British Touring Car Championship and major automotive magazine Autocar. MPA Creative orchestrated the initial deal between the two parties back in 2014, and since then the relationship has enjoyed much success, with all parties committed to extending the joint venture into at least a ninth consecutive year.
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Toyo Tire strategic partnership with SUV parts supplier JAOS
Toyo Tire has signed a strategic partnership agreement with JAOS Corporation, the SUV automotive components manufacturer. Toyo and JAOS aim to increase the value of their brands in the SUV and four-wheel drive market around the world through mutual collaboration in marketing activities. The two companies will leverage their aggregate knowledge gained through joint participation in motorsports events and original product testing, for delivering products with enhanced appeal to the market.
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TOCA revises 2020 BTCC calendar
British Touring Car Championship series organiser, TOCA, has issued a revised provisional calendar for the 2020 Kwik Fit British Touring Car Championship, comprising nine events and a total of 27 races, all of which will be screened live and exclusively on the ITV network. TOCA’s provisional plan commences in August, winding up in November, though the calendar remains conditional upon government directives and approvals regarding the resumption of sporting activities. If necessary, TOCA said it would make further amendments.
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ABB Formula E Race at Home Challenge stages test
As a replacement for suspended events during the COVID-19 pandemic, Formula E has launched its official eSports series on rFactor2 as a fundraiser. ABB Formula E Race at Home Challenge, in support of UNICEF, staged its test round at the virtual Monaco ePrix circuit on 18 April 2020 at 15:30BST.
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Cooper Tire Europe racing on with World RX Esports Invitational Series
As it is doing in the USA with its Road to Indy engagement, Cooper Tire will continue to race in the virtual world in Europe. The coming weeks will see the launch of the World RX Esports Invitational Series, with Cooper Tire Europe as tyre ‘supplier’.
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Cooper now a virtual motorsport tyre supplier
The season start of many motorsport events has been delayed due to the coronavirus. Unable to get cars out on the track, US-based racecar driver development programme the Road to Indy Presented by Cooper Tires has gone virtual with a new five-race e-series. This e-series allows drivers from Indy Lights Presented by Cooper Tires, the Indy Pro 2000 Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship to compete against one another using race simulators.
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Giti Tire Motorsport all-female team joins Digital Nürburgring Endurance Series
Giti Tire Motorsport’s all-female racing team took to the grid of the second Digital Nürburgring Endurance Series meeting on 4 April. Professional WS Racing drivers Carrie Schreiner and Celia Martin got behind the gaming wheel of a virtual Giti liveried Audi RS3 LMS TCR for the three hour endurance race and finished 10th in the TCR Class.
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Davanti unveils wave of new product, partnership news at first conference
Davanti marked its fifth anniversary with its first international dealer conference at the end of February. The tyre brand hosted more than 150 attendees by Everton Football Club’s Goodison Park, where it’s development director Gary Cross took the opportunity to announce its upcoming products, including range extensions and what might be called the second generation of Davanti tyres given the new naming conventions first introduced in the Wintoura winter tyre and Terratoura all-terrain 4x4 tyre ranges. Davanti sales director for UK and Ireland Sean Maddocks also presented observations on tyre markets, the development of the brand’s global dealer network over the past five years, and its commercial partnerships including the renewal of its official brand partnership with Everton FC.
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Mercedes AMG F1 team producing CPAP breathing aids to help Covid-19 patients
Following government calls for automotive manufacturers to assist with ventilator production during the Covid-19 crisis, the Mercedes AMG F1 team has developed a breathing aid designed to help keep patients out of intensive care. The device was adapted by mechanical engineers at UCL and clinicians at UCLH working with Mercedes-AMG High Performance Powertrains (Mercedes-AMG HPP) and has been approved for use in the NHS.
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Goodwood Festival of Speed 2020 postponed
Goodwood took the decision to postpone the Festival of Speed until later in 2020 on 26 March, following advice received from the UK government and Public Health England. It was scheduled for 9-12 July. The organiser said that it is currently exploring potential alternative dates for late summer or early autumn, with tickets remaining valid for the new date. Several key tyre companies will await developments with interest, as Goodwood events are often employed as a platform for UK UHP and competition tyre marketing.
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Giti partner WS Racing secures top-10 finish in digital endurance series
Giti Tire Motorsport partner WS Racing achieved a top ten finish in its first race of the 2020 season – the Digital Nürburgring Endurance Series. At the virtual start in the Green Hell, drivers and teams from the Nordschleife racing series competed in a four-hour race against experienced simracing and real life racing professionals. Watch the full race below.
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Opening round of Protyre Motorsport UK Asphalt Rally Championship cancelled
Protyre shares that the opening round of the 2020 Protyre Motorsport UK Asphalt Rally Championship has been postponed owing to the coronavirus outbreak. The Legend Fires North West Stages were scheduled to take place on Saturday 20 March.
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Pirelli: Australian GP cancellation a disappointing decision, but the right one
Pirelli says it “understands and fully agrees” with the decision to cancel this weekend’s Australian Grand Prix. The event was stopped after confirmation came that a member of the McLaren Racing Team has tested positive for COVID-19, leading to the team’s withdrawal. The FIA and Formula 1 convened a meeting of the other nine team principals on Thursday evening, which concluded with the majority favouring stopping proceedings.
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Hankook partners with ‘world’s largest’ motorsport championship
Hankook Tire has become a sponsor of the Nürburgring Endurance Series, the race event at the renown German circuit that previously went by the name VLN Endurance Championship and billed as the largest motorsport championship in the world. The tyre maker hopes this new tie-up will be the start of a “long term partnership” with the retitled, open tyre supply motorsport series.
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Pirelli bringing 2 new tyres to British GT Championship in 2020
Pirelli has served as sole tyre supplier to the British GT Championship since 2016 and has announced its return for a fifth season in 2020 – with a pair of new-spec tyres. Competitors in the GT3 category will race on the Pirelli P Zero DHE tyre this season, a product that replaces the prior-generation DHD2. Cars in the slightly less powerful GT4 category will wear another new tyre, the Pirelli P Zero DHB, successor to the DH.
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