WTCC Yokohama Trophy winner visits supplier at Autosport
The World Touring Car Championship’s James Nash, who claimed the new WTCC Yokohama Trophy, was a guest at the Yokohama booth during the recent Autosport International Show in Birmingham. During the show Yokohama HPT, the brand’s British division, displayed a full range of high performance race and road tyres alongside one of the vehicles from […]
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Evergreen marketing extends motorsport involvement
Motorsport’s popularity as a conduit for tyre manufacturers’ marketing spend continues to thrive as aspirational brands from the far east seek to increase brand recognition and the perception of quality. The Evergreen brand, a relative newcomer to the tyre scene having gone into production at the Jinyu PCR factory in 2009, has become the latest to announce a move into the UK motorsport scene, tying up a sponsorship deal with car racing debutant Dan Zelos in the Ginetta Junior Championship. Evergreen says it is seeking to accelerate its expansion by following in the wheel tracks of some of its commercial rivals by taking its first steps into the high-octane world of motorsport through the partnership with promising Norfolk-based teenager.
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Formula E tyres to feature RFID
Michelin says it is working on a ‘communicating’ tyre for the Spark-Renault SRT_01E car that will be used by all teams during the first year of the new FIA Formula E Championship. The announcement was made during a demonstration run by the electric single-seat race car at the 2014 Consumer Electronics Show (CES) in Las Vegas, USA.
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AMA Supercross names Pirelli an official tyre
Pirelli will be an official “motorcycle tyre” sponsor of US championship the Monster Energy AMA Supercross for the 2014 to 2016 seasons and sole tyre supplier for the Toyota/Yamaha/JGRMX and BTO Sports-KTM teams. By signing a multi-year agreement with championship promoter Feld Motor Sports to be an official sponsor and through its support of riders Josh Grant, Justin Brayton, Andrew Short and Matt Goerke, the Italian tyre maker hopes to enhance its brand profile in the North American market.
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Milltek searches for VW Cup driver at Autosport International
Milltek will offer a talented race driver a fully supported drive in its VW Cup Golf for the 2014 season, the exhaust manufacturer has revealed. Launching the search at the 2014 Autosport show between 9 and 12 January, Milltek will host a test day in February, having teamed up with long-term technical partners KPM to create a vehicle to compete in the APR VW Cup, based on the company’s previously successful Golf Time Attack car.
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Foj, Race2Recovery aim to build on 2013 success on Cooper rubber
Cooper Tire Europe will help two very different teams to build on the success they experienced in the 2013 Dakar when the 35th edition of the event begins on 5 January in Rosario, Argentina. Catalan rally ace and Cooper Europe 4x4 ambassador, Xavi Foj is looking for his third successive T2 Production Class title on Cooper rubber, while the Race2Recovery team returns to build on its impressive achievements in 2013.
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FIA homologates Conti speed record
The Federation Internationale de I’Automobile (FIA) Land Speed Records Commission has homologated Continental Tire the Americas’ world speed records for both ten kilometres and ten miles from a standing start. The tyre maker, in conjunction with Michael Shank Racing, Ford, Roush Yates Engines and International Motor Sports Association (IMSA) set out to break the records at Daytona International Speedway on 9 October 2013; the attempt was made by Colin Braun, who drove a Ford EcoBoost-powered Daytona Prototype (DP) fitted with Continental’s ExtremeContact DR (Dry, Race) tyres.
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Burst tyre leads to ‘toilet paper moment’ during Pirelli testing
Should Nico Rosberg speak of 3-ply, he may not be referring to tyre sidewall construction. During the testing of Pirelli’s 2014 F1 tyres at the Bahrain International Circuit, the German Mercedes AMG Petronas team driver experienced a tyre blowout on the straight at 320km/h. Despite a total absence of test information from Pirelli, Rosberg shared news of the mishap via a short-lived tweet.
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Dmack signs Tänak and Ketomaa for WRC2 team
Dmack is to augment its continued role as authorised tyre supplier to the FIA World Rally Championship with a two car team in the WRC2 series. The British brand, manufactured in China by Shandong Yongtai, has announced the signing of Estonia’s Ott Tänak, who will join Finn Jari Ketomaa in a pair of Ford Fiesta R5 rally cars as the newly-formed Drive Dmack world rally team starts its campaign. Dmack has also announced a new range of rally tyres, as well as an extension of 60 sizes to its PCR range, coming in 2014.
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