Starco helps keep the beer flowing in Russia
Russia’s Baltika Breweries, a member of the Carlsberg Group, is the largest player in the country’s beer market and holds a 36.8 per cent market share. The company operates eleven breweries and a number of maltings and distribution centres across Russia, and operates a sizable fleet of forklift trucks in these facilities. Starco reports that Baltika has adopted its Starco-brand Tusker forklift tyre as standard across this fleet fleet.
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Dmack targeting ‘correct’ dealers to deliver mid-range PCR strategy
Now in the second phase of its rollout of passenger car tyres, World Rally Championship tyre supplier Dmack is seeking the right partners around the world for its Shandong Yongtai manufactured road tyres. The company has quadrupled the number of sizes in its PCR tyre range of four patterns in the first half of 2014. Tyrepress interviewed managing director Dick Cormack, communications director Glenn Patterson, and newly appointed sales director Greg Graham at the company’s office and warehouse facility in Carlisle.
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3rd ‘Red Dot’ win for Kumho
Kumho Tire has been named a Red Dot Award winner for the third consecutive year. The German product design competition, which has now been held for 60 years, acknowledged three Kumho products, the Ecsta PS91, WinterCraft Wi61 winter tyre and the Wattrun VA31, which is exclusively fitted to Renault Samsung’s SM3 Z.E. This is the first time that a Korean tyre maker has been given a Red Dot Award three years in a row.
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NZ begins ‘Tyre Awareness Week’
Today marks the start of New Zealand’s inaugural Tyre Awareness Week. The initiative is driven by government agencies, tyre makers and industry bodies and aims to encourage motorists to check tread depth and condition, and to maintain tyres at the correct pressure. NZ Tyre Awareness Week is supported by a dedicated website, www.tyresafety.org.nz.
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AutoBild puts campervan tyres to the test
Not many tyre testing niches exist within AutoBild Group publications, and another one has now been filled: Testers have added a one-tonne load to a VW Crafter and tested seven size 235/65 R16C tyres on the laden vehicle. Two tyres – the Hankook Valtra LT and Pirelli’s new Carrier Camper – were voted test winners – and were rated “exemplary” along with Michelin’s Agilis+. Continental’s VancoCamper and Dunlop’s Econodrive occupied the mid-field with “satisfactory” ratings. Two tyres, the Firestone Vanhawk and the Nankang Passion CW-20, were rated “not recommended”.
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Media prize for Bridgestone tyre launch event
Bridgestone has won the ‘Deutscher Mediapreis 2014’ award in Germany for its launch of the Adrenalin RE002 urban sports tyre in 2013. The tyre maker’s ‘Ultimate Experience’ launch event was voted top in the ‘Media Idea of the Year: brand experience/event’ category. The award was received by representatives of international media agency PHD Germany and OMG Fuse, agency for brand staging and social media, on behalf of Bridgestone Europe at the Mediapreis awards ceremony in Munich on 6 March.
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China to host Michelin’s ‘Challenge Bibendum’ in November
It’s back after an absence of three and a half years – between 11 and 15 November the Michelin Challenge Bibendum returns. This time the sustainable mobility action takes place in Chengdu, China; the choice of location was announced at a joint press conference by the Michelin Group and the Chengdu municipal government. The five-day event will mainly take place at the Chengdu International Intangible Culture Heritage Exposition Park and will follow the theme of “Innovation in Mobility at the Heart of Growth & Urban Well-being.”
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Ceat radial production getting a boost in Sri Lanka
Production capacity at Ceat Kelani Holdings’ site in Kelaniya, Sri Lanka will rise by almost 70 per cent following the entry into operation of a new plant dedicated to passenger car and SUV radial production. When the new tyre building machines and curing presses start production in April, CEAT Kelani will increase its radial tyre building and curing capacity from 23,000 tyres per month to 39,000. The facility has been established through an investment of Rs 600 million (£2.8 million).
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