Rubber ducks bring Goodyear a SABRE award
A public relations campaign supporting the launch of a Goodyear-brand tyre in China has been honoured as one of the world’s 50 best public relations programmes by The Holmes Group, organiser of the SABRE Awards. At the 2014 Global SABRE Awards, an event billed as the “elite of the elite” that brings together the finest from the SABRE Awards competitions in the Americas, Asia-Pacific and the EMEA region, Goodyear was named winner in the specialist audience – marketing to men category.
Continue Reading
General Tire remains official tyre to US Jeepspeed series
General Tire will continue as official tyre of the Jeepspeed Desert Race Series after negotiating a new multi-year sponsorship deal. The Continental brand has served as official tyre to the series since 2008 and supplies its Grabber tyre to participating teams. It says the partnership “has allowed Jeepspeed to offer its competitors affordable racing within the Best in the Desert (BITD) Series, where budget-conscious racers can compete on the same race courses as the pros.” All Jeepspeed competition vehicles are fitted with Grabber tyres, in either 33 or 35-rim diameter. General Tire points out that the very same specification tyres are sold to the public.
Continue Reading
Hankook Tire renews German safety sponsorship, presents 2015 ‘ambassador’
At the Essen Motor Show, which concludes this weekend, Hankook Tire has announced it will continue as a main sponsor of the Tune it! Safe!, a German campaign that aims to ensure vehicle tuning enthusiasts keep their modifications safe and legal. The campaign is now in its tenth year.
Continue Reading
Five in a row for Bridgestone in Thailand’s ‘TAQA’ awards
On 1 December, Bridgestone Sales (Thailand) Co., Ltd was recipient of a ‘Thailand Automotive Quality Award’ (TAQA) – Outstanding Satisfaction for Tyre’ award, a distinction given only to companies who have received a TAQA award for five consecutive years. The award was presented by Pramode Vidtayasuk, Thailand’s Vice-Minister for Industry, at a ceremony in Bangkok.
Continue Reading
The exceptions: what’s not covered by US tyre import tariffs
When is a tariff-able tyre not subject to an import tariff? When there are exceptions. With the latest round of US tyre import tariffs aimed squarely at imports of Chinese-produced tyres, it is useful to know what isn’t covered and why. Following the news that the preliminary ruling is effective 1 December 2014 and retroactive for 90 days prior to this date, further details of what is and what isn’t covered by the rules have emerged. But first a couple of clarifications. There are two categories of import duties that the US government has and is deliberating over. Details of the first – countervailing duties – have already been reported and preliminarily decided upon. All things being equal, the final verdict for these will be issued “no later than 6 April 2015”. Within 45 days after this, the US International Trade Commission will make its own decision about what anti-dumping import tariffs to impose. Therefore total tariffs could be very substantial.
Continue Reading
New Bridgestone Brazil president to oversee growth projects
Fabio Fossen has been appointed president of Bridgestone Brazil, succeeding Ariel Depascuali, who is retiring after more than 15 years with the company. Fossen comes to Bridgestone from Coca Cola Femsa, and his main role will be to lead Bridgestone’s expansion and modernisation in Brazil.
Continue Reading
‘UK Autodrive’ to lead the way on driverless car integration
Innovate UK has announced that ‘UK Autodrive’, a consortium of local authorities, the UK’s leading technology and automotive businesses and academic institutions, has won the UK Government’s £10 million ‘Introducing Driverless Cars’ competition. In short this means a semi-autonomous Range Rover research vehicle will now be used to test driver reactions on the roads around […]
Continue Reading
New managing director at Pirelli Deutschland
Pirelli reportedly intends to more closely integrate its German business into the company as a whole, and therefore has formally named Daniele Deambrogio – who was previously based at Pirelli’s head office as country manager for Germany and commercial director for the Central European market – the managing director and chairman of Pirelli Deutschland GmbH. Responding to questions from our German sister publication Neue Reifenzeitung, Pirelli confirmed that Michael Schwöbel, who had been chairman of Pirelli Deutschland GmbH’s Executive Board since 2011, has simultaneously been appointed the business’s spokesperson.
Continue Reading