Lassa endorses FC Barcelona’s Arda Turan
Lassa Tyres has signed a an endorsement agreement with Barcelona midfielder and Turkish National Football Team captain Arda Turan on a two-year contract. The news follows the earlier partnership agreement between FC Barcelona and Lassa making Lassa the main partner of all the indoor sports (which includes basketball, handball, futsal and roller hockey teams) as well as official partner of the Football Club for the next four seasons until 30 June 2019.
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Nokian Tyres to lower production, lay off workers in Finland
The the economic situation in Russia and the CIS countries has led to a downgrade in Nokian Tyres’ 2015 outlook. The Finnish tyre maker says sales of passenger car tyres have continued to decline in this region, and those tyres being purchased within the Russian market are increasingly lower B or C segment brand products. The company’s own sales in Russia were down 39.1 per cent year-on-year during the first half of 2015.
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European tyres making gains in Korean market
South Korea’s tyre market has long been dominated by domestic manufacturers Hankook, Kumho and Nexen, but the country’s ‘big three’ are losing ground to imports at both the premium and budget ends of the market. According to information released by the Korea Tire Manufacturers Association yesterday, imports of tyres increased 9.9 per cent year-on-year in the first six months of 2015, and totalled 3.73 million units.
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Up, up…and away – tyre shop drops superhero branding following legal threat
DC Comics in the role of Lex Luthor? The US-based company has taken exception to the life and deeds of ‘Super Tyre Guy’ and thrown its considerable weight behind erasing the tyre-themed superhero from existence. Super Tyre Guy is the character created by a New Zealand tyre shop trading under that name. Or rather he was, until a letter sent by DC Comics’ legal representative killed off Super Tyre Guy far more effectively than kryptonite could possibly dispatch his more famous – and trademarked – caped inspiration.
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Bridgestone ‘leading the way’ in NZ tyre recycling
In the absence of legislation regarding the disposal of end of life tyres, New Zealand’s tyre importers, wholesalers and retailers are free to deal – or not deal – as they please with the more than 5 million tyres demounted from vehicles every year. According to estimates published by the Tyrewise project, some 70 per cent of these tyres end up in landfill. This is why Bridgestone considers the agreement it has signed to collect and recycle waste tyres from its stores throughout the country’s North Island “breakthrough”.
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Toyo Tire sponsoring Russian football club FC Zenit
Toyo Tire & Rubber’s tyre sales subsidiary in Russia has concluded a sponsorship agreement with Russian Premier League football club FC Zenit Saint Petersburg (ф.К. Зенит). Toyo Tire Rus LLC will sponsor the team for three seasons, with the contract running from August 2015 to July 2018.
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Michelin acquires second German wholesaler
Last year Michelin made news when it bought out the parent company of Germany’s largest wholesaler, Ihle Baden-Baden AG, and now the French tyre maker has increased its wholesale presence in Germany with the 100 per cent acquisition of Meyer Lissendorf, a wholesaler with a strong car tyre focus. Michelin has not disclosed the purchase price.
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New Bridgestone PR agent for DACH markets
Bridgestone has handed responsibility for its consumer segment public relations and the organisation of related events in the German, Austrian and Swiss markets to Hamburg-based company P.U.N.K.T PR. The firm has previously worked with the tyre maker and will now deal with both the Bridgestone and Firestone brands.
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Michelin lifting TBR capacity in India to meet demand
Production of Michelin truck and bus tyres in India will apparently increase by 45 per cent this year. Financial daily The Economic Times writes that annual output at the company’s plant north of Chennai will increase from 11,000 tonnes to 16,000 tonnes in 2015 in response to increasing demand for radial tyres.
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