Cosmo Tires launches range of tyre labels with collectible stickers
As of 1 July 2024, all Cosmo Tires will feature a new “cutting-edge” label design. According to the company, “these labels are more than just informative; they reflect Cosmo’s brand identity, merging visual appeal with practical information for the consumer.”
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Transition to EV brings with it wavering brand loyalty – Asahi Kasei
In its fifth annual survey the Japanese technology company Asahi Kasei asked car users in four major automotive markets (Germany, the United States, China, and Japan) about brand loyalty and key motivators for buying electric vehicles (EVs). The results suggest tightening competition, new manufacturers entering the markets, and – perhaps as a result – “brand loyalty is wavering worldwide”.
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Bridgestone lays off workers at US agri tyre plant
According to government information and local media reports from the USA, a significant fraction of the 1,300-strong workforce at the Bridgestone tyre plant in Des Moines, Iowa clocked off for the final time last Friday. Exactly how many is unclear: State department Iowa Workforce Development reports that 89 workers were scheduled to be laid off on 5 July; while broadcaster KCCI Des Moines says that all 216 of Bridgestone’s planned layoffs at the site took place that day.
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Prometeon inaugurates new headquarters
Prometeon Tyre Group is now at home in a new headquarters in Milan, Italy. The company now operates out of the SuperLab building in the Bicocca district.
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Overseas business supports sales of Chinese listed companies in 2023
In 2023, the overseas market has become essential for Chinese-listed tyre companies to increase revenue and profits. According to statistics from Tyrepress China, the overseas revenue of Sentury, Sailun, Jiangsu General, Prinx Chengshan, Triangle, and Doublestar in 2023 was higher than revenue in the Chinese domestic market. Aeolus, Linglong, and Guizhou Tyre have higher domestic market revenue.
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Nexen hosts tyre dealer conference at Allianz Stadium with Juventus
At the end of June 2024, the first Nexen InnoForum was held at the Allianz Stadium in Turin in cooperation with Juventus FC. The event, organized as a dealer conference for direct retailers from all over Italy, reportedly “marked a milestone in the partnership between Nexen Tire and Juventus, which started almost a year ago”. The dealer conference attracted a total of over 70 participants from all over Italy.
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Otto Just exclusive Tianli distributor for Germany
ZC Rubber has appointed Otto Just GmbH & Co. KG. exclusive distributor of its Tianli brand in Germany. This arrangement took effect in June 2024 and concentrates on the agricultural and forestry segments, where both companies see significant potential for growth and innovation.
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JK Tyre & MRF publish annual reports
Indian tyre makers MRF Ltd. and JK Tyre & Industries have published their annual reports for the 2023-24 financial year ahead of their respective annual general meetings on 1 and 2 August. Both documents can be read and downloaded here.
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New SD-International MD
In response to the ever-changing market demands and to offer a “more personalized services to customers”, the board of directors of SD-International has promoted Leo Gu to the role of managing director. Leo Gu brings 23 years of extensive tyre sales and brand management, with company representatives stating that “his leadership and expertise will infuse new vitality and direction for the company”.
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ETRTO & JRC attend workshop on Euro 7 test methodology
This week, representatives from the European Tyre and Rim Technical Organisation (ETRTO) and the Joint Research Centre (JRC) participated in a two-day workshop on tyre abrasion at the DEKRA test centre in southern France.
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Car tyre production starts at Jiangsu General’s Thai and Wuxi plants
On 28 June, Jiangsu General held commissioning ceremonies for its Thailand and Wuxi car tyre plants, involving a total production capacity of 16 million semi-steel radial tyres.
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Hoosier becomes exclusive Rallycross tyre partner
Hoosier Racing Tire has signed “a multi-year deal” to be the exclusive tyre partner to FIA World and European Rallycross Championship, which sees cars race on hybrid tracks made up of both gravel and asphalt surfaces.
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Nokian Tyres produces its first tyre in Romania
A few days after we published details of Nokian Tyres’ progress and timeline for its Romania tyre factory, company representatives confirmed that the Oradea plant produced its first tyre on 1 July 2024. “The milestone was reached as planned, and the building project is progressing in budget and on schedule for commercial tyre production to start in early 2025”, Nokian officials said in a statement.
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John Deere tyre partnership to drive Trelleborg sales in Brazil
Trelleborg Tires has outlined a growth plan for Brazil, including an aim to increase market share by leveraging its presence at over 300 John Deere dealerships. A new partnership, formalised during Agrishow 2024, commences this month and allows Brazilian farmers to access Trelleborg’s portfolio of over 700 products through John Deere’s after-sales network. This collaboration builds on the existing global partnership between the two companies at a regional level.
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Goodyear receives AREA accolades for sustainability
Goodyear has gained two awards at the Asia Responsible Enterprise Awards (AREA) ceremony, held on 28 June 2024 in Ho Chi Minh City, Vietnam. The awards recognise the companys commitment to sustainable and responsible business practices.
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