![Nexen Tire extends SK Slavia Praha sponsorship](https://www.tyrepress.com/wp-content/uploads/2024/07/Nexen-Slavia-Praha-sml.jpg)
Nexen Tire extends SK Slavia Praha sponsorship
The partnership between Nexen Tire and Czech First League (Chance League) club SK Slavia Praha will continue for a fourth consecutive season. Announcing the extension, Nexen Tire comments that the aim of this renewed partnership is to leverage the popularity and reach of SK Slavia Praha to solidify Nexen’s “strong market position.” Together with the club, Nexen Tire will “engage in various co-branded activities designed to enhance brand visibility and fan engagement” across the region.
Continue Reading![Yokohama tyres OE on Lexus GX 550](https://www.tyrepress.com/wp-content/uploads/2024/07/Yokohama-Geolandar-X-CV-sml.jpg)
Yokohama tyres OE on Lexus GX 550
Buyers of the 2024 Lexus GX 550 in North America and Japan have the option of selecting Yokohama Geolandar tyres with their new vehicle. Lexus has approved the Yokohama Geolandar X-CV (Pattern No. G057E) as an original equipment tyre for the SUV in size 265/55R20 113V for North America and 265/55R20 109V in Japan.
Continue Reading![Tanzanian government seeks outside investment to re-start ex General Tyre East Africa factory](https://www.tyrepress.com/wp-content/uploads/2024/07/NDC23105-scaled.jpg)
Tanzanian government seeks outside investment to re-start ex General Tyre East Africa factory
During June the Tanzanian government welcome potential investors to visit the country with a view to resurrecting the erstwhile General Tyre East Africa (GTEA) factory in Arusha, in northern Tanzania. At the same time, a pre-bid meeting was also scheduled 19 July.
Continue Reading![Government can address tyre recycling stagnation, says Australia’s TSA](https://www.tyrepress.com/wp-content/uploads/2023/07/australian-flag.jpg)
Government can address tyre recycling stagnation, says Australia’s TSA
During a parliamentary inquiry into government agency procurement practices, Tyre Stewardship Australia (TSA) emphasised that procurement policy and a robust approach to product stewardship are “the keys” to creating hundreds of local jobs in the waste tyre sector. Australia currently generates half a million tonnes of waste tyres, equivalent to 62.5 million passenger car tyres, every year.
Continue Reading![Cosmo Tires launches range of tyre labels with collectible stickers](https://www.tyrepress.com/wp-content/uploads/2024/07/Cosmo-Tires.png)
Cosmo Tires launches range of tyre labels with collectible stickers
As of 1 July 2024, all Cosmo Tires will feature a new “cutting-edge” label design. According to the company, “these labels are more than just informative; they reflect Cosmo’s brand identity, merging visual appeal with practical information for the consumer.”
Continue Reading![Transition to EV brings with it wavering brand loyalty – Asahi Kasei](https://www.tyrepress.com/wp-content/uploads/2024/07/Fig3-Drivetrain-Next-Car.png)
Transition to EV brings with it wavering brand loyalty – Asahi Kasei
In its fifth annual survey the Japanese technology company Asahi Kasei asked car users in four major automotive markets (Germany, the United States, China, and Japan) about brand loyalty and key motivators for buying electric vehicles (EVs). The results suggest tightening competition, new manufacturers entering the markets, and – perhaps as a result – “brand loyalty is wavering worldwide”.
Continue Reading![Bridgestone lays off workers at US agri tyre plant](https://www.tyrepress.com/wp-content/uploads/2024/07/Bridgestone-Werk-Des-Moines-sml.jpg)
Bridgestone lays off workers at US agri tyre plant
According to government information and local media reports from the USA, a significant fraction of the 1,300-strong workforce at the Bridgestone tyre plant in Des Moines, Iowa clocked off for the final time last Friday. Exactly how many is unclear: State department Iowa Workforce Development reports that 89 workers were scheduled to be laid off on 5 July; while broadcaster KCCI Des Moines says that all 216 of Bridgestone’s planned layoffs at the site took place that day.
Continue Reading![Prometeon inaugurates new headquarters](https://www.tyrepress.com/wp-content/uploads/2024/07/PrometeonHQ-sml.jpg)
Prometeon inaugurates new headquarters
Prometeon Tyre Group is now at home in a new headquarters in Milan, Italy. The company now operates out of the SuperLab building in the Bicocca district.
Continue Reading![Overseas business supports sales of Chinese listed companies in 2023](https://www.tyrepress.com/wp-content/uploads/2024/07/Globe.jpg)
Overseas business supports sales of Chinese listed companies in 2023
In 2023, the overseas market has become essential for Chinese-listed tyre companies to increase revenue and profits. According to statistics from Tyrepress China, the overseas revenue of Sentury, Sailun, Jiangsu General, Prinx Chengshan, Triangle, and Doublestar in 2023 was higher than revenue in the Chinese domestic market. Aeolus, Linglong, and Guizhou Tyre have higher domestic market revenue.
Continue Reading![Nexen hosts tyre dealer conference at Allianz Stadium with Juventus](https://www.tyrepress.com/wp-content/uploads/2024/07/5SG5278-scaled.jpg)
Nexen hosts tyre dealer conference at Allianz Stadium with Juventus
At the end of June 2024, the first Nexen InnoForum was held at the Allianz Stadium in Turin in cooperation with Juventus FC. The event, organized as a dealer conference for direct retailers from all over Italy, reportedly “marked a milestone in the partnership between Nexen Tire and Juventus, which started almost a year ago”. The dealer conference attracted a total of over 70 participants from all over Italy.
Continue Reading![Otto Just exclusive Tianli distributor for Germany](https://www.tyrepress.com/wp-content/uploads/2024/07/Tianli-sml.jpg)
Otto Just exclusive Tianli distributor for Germany
ZC Rubber has appointed Otto Just GmbH & Co. KG. exclusive distributor of its Tianli brand in Germany. This arrangement took effect in June 2024 and concentrates on the agricultural and forestry segments, where both companies see significant potential for growth and innovation.
Continue Reading![JK Tyre & MRF publish annual reports](https://www.tyrepress.com/wp-content/uploads/2024/07/JK-MRF-covers-sml.jpg)
JK Tyre & MRF publish annual reports
Indian tyre makers MRF Ltd. and JK Tyre & Industries have published their annual reports for the 2023-24 financial year ahead of their respective annual general meetings on 1 and 2 August. Both documents can be read and downloaded here.
Continue Reading![New SD-International MD](https://www.tyrepress.com/wp-content/uploads/2024/07/SD-International-MD-CJA_08.jpg)
New SD-International MD
In response to the ever-changing market demands and to offer a “more personalized services to customers”, the board of directors of SD-International has promoted Leo Gu to the role of managing director. Leo Gu brings 23 years of extensive tyre sales and brand management, with company representatives stating that “his leadership and expertise will infuse new vitality and direction for the company”.
Continue Reading![ETRTO & JRC attend workshop on Euro 7 test methodology](https://www.tyrepress.com/wp-content/uploads/2024/07/ETRMA-photos.png)
ETRTO & JRC attend workshop on Euro 7 test methodology
This week, representatives from the European Tyre and Rim Technical Organisation (ETRTO) and the Joint Research Centre (JRC) participated in a two-day workshop on tyre abrasion at the DEKRA test centre in southern France.
Continue Reading![Car tyre production starts at Jiangsu General’s Thai and Wuxi plants](https://www.tyrepress.com/wp-content/uploads/2024/07/Jiangsu-General.jpg)
Car tyre production starts at Jiangsu General’s Thai and Wuxi plants
On 28 June, Jiangsu General held commissioning ceremonies for its Thailand and Wuxi car tyre plants, involving a total production capacity of 16 million semi-steel radial tyres.
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