ATS Euromaster partnering to meet fleet needs
Two months on from the opening of its new tyre fitting and service centre in Hull, and ATS Euromaster reports that the business is “going from strength to strength.” The new premises allows for commercial vehicle servicing including MOT work for class 4 and 7 commercials and for trained technicians to perform routine maintenance on EVs and hybrid vehicles.
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Dunlop’s brand value shrank three-times faster than Sailun Tire’s grew
While Michelin was found to the be most valuable tyre brand, as we previewed a month ago, the 2023 Brand Finance data also shows Michelin is the strongest brand with a Brand Strength Index score of 88.1 out of 100 and a corresponding AAA rating. However, there were also significant shifts between 10th and 15th place in the ranking of the world’s leading tyre brands. Specifically, Sailun leapfrogged Linglong into 11th place in the “most valuable” category. And MRF rose two places from 15th to 13th this year. Meanwhile, Dunlop’s brand value shrank three-times faster than Sailun Tires grew.
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Brand Finance: Michelin remains most valuable Tyre brand
No movement occurred on the podium of Brand Finance’s most valuable Tyre brands ranking for 2023, but while Michelin, Bridgestone and Continental respectively retain first, second and third places, Sailun appears on the radar as the fastest-growing tyre brand.
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Pirelli postpones shareholders’ meeting
As reported yesterday, Italy’s government is looking to ensure tyre maker Pirelli isn’t unduly influenced by its largest shareholder. A piece of legislation named Golden Power may help to this end, and in light of activities linked to this rule, Pirelli has postponed an upcoming shareholders’ meeting.
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Apollo Tyres appoints new Belux country sales manager
Apollo Tyres has appointed Bruno De Langhe as its new country sales manager for the Belux region. He will succeed Antoine de Grand Ry, who has retired after more than 30 years at the company. De Langhe joined Apollo Tyres in 2022 as an account manager for passenger car tyres in Belgium. Since then, he has been responsible for boosting brand awareness and sales in the Belux region.
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ELTs: Pyrum both upstream & downstream of Mercedes-Benz
Mercedes-Benz will soon use waste tyres removed from its vehicles in the production of new cars. German pyrolysis recycling specialist Pyrum Innovations has taken the “next step” in its cooperation with the vehicle manufacturer and anticipates recycling several hundred tonnes of used tyres from the Mercedes-Benz Used Parts Centre every year. Pyrolysis oil made from these tyres will be used in the manufacture of vehicle components.
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Goodyear gains DAF Master rating
DAF has awarded Goodyear the highest ‘Master’ rating in its 2022 Supplier Performance Management Program. This is the second consecutive year that DAF has recognised Goodyear with its most prestigious supplier accolade.
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Doublestar shifts focus to overseas markets
Qingdao Doublestar’s 2022 annual report shows stable revenues and growing losses. While operating income amounted to 3.91 billion yuan (£460 million), an amount fundamentally unchanged from the previous year, the bottom line net loss attributable to shareholders grew 87.93% year-on-year to 601.9 million yuan (£70.82 million).
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Prinx Chengshan suspends Anhui project, looks to Europe
Recently, Prinx Chengshan revealed in its 2022 annual report that it has decided to suspend its Anhui tyre factory project. The tyre maker said that the suspension of investment was due to the domestic and foreign economic situation and the company’s forecast analysis of capacity utilisation. According to the original plan of Prinx Chengshan, the Anhui factory is its second tyre factory in China.
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Goodyear Farm Tires a BFA sponsor
Goodyear Farm Tires has signed up as a key partner to this year’s British Farming Awards. The Goodyear agricultural brand, produced by under license by Titan International, is sponsoring the Family Farming Business of the Year category.
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Aeolus now supplying 63-inch tyres to OTR market
Aeoluss first batch of 63-inch OTR tyres was shipped from the company’s Jiaozuo manufacturing base on 11 March. The specification model of this batch of tyres is 59/80R63. Aeolus said that these giant tyres were sent to key overseas markets. The manufacturer said that a giant tyre weighs nearly 6 tons with a diameter for more than 4 metres and is mainly used for mining dump trucks, around 400 tons.
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3 more years: Roger Warnes Transport renews Prometeon partnership
Norfolk-based Roger Warnes Transport and Prometeon Tyre Group have renewed their partnership for a further three years, continuing the long-standing relationship between the organisations. The deal covers the entire 222‐strong Roger Warnes Transport fleet – consisting of 108 trucks and 114 trailers – on a fixed pence per kilometre (PPK) contract.
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Sentury Tire Spain factory still set to start construction in 2023
While Sentury recently confirmed it is investing in a factory across the Mediterranean in Morocco, on 27 March 2023 officials once again confirmed that the Spain factory is set to begin construction this year. In addition, at the same time, executives agreed to prioritise the employment of ex-Endesa workers when the local power station closes. Indeed, the mayor of Las Pontes, Valentín González Formoso, and Qin Long, president of Sentury Tire, signed an agreement to that effect.
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Giti Tire extends British Truck Racing Championship tyre supply, sponsorship deals
The British Truck Racing Championship (BTRC) will run exclusively on Giti Race-Tuned v1 global competition truck tyres in size 315/70R22.5 for a second season in 2023, beginning on 8 April at Brands Hatch. Competitors will decide the series over seven race weekends at some of the UK’s leading circuits, Pembrey, Thruxton, Donington, Snetterton, and coming full-circle to end the season, presumably with the hope of some on-track fireworks, on 5 November. Giti will augment its BTRC official tyre partnership status with the sponsorship of the two fully-liveried Team Oliver racing trucks, piloted by the father and son duo, Stuart and Michael Oliver.
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Kraiburg Austria maintains steady ship through securing supply, boosting sustainability
Retread supplier Kraiburg Austria navigated choppy 2022 waters successfully to achieve 92 million euro in sales, a figure the company called “satisfactory” and a demonstration of its crisis resistance according to managing director Stefan Mayrhofer. The company registered growth in high-performance compounds for hot cured retreads alongside stable mould cure figures, while developing its business in key Central and Eastern European markets. New Kraiburg products in 2022 included the local public transport focussed K708, the Nordic winter K727 tread, and the 3PMSF-certified K738, which was operational on construction sites and public roads from September. Kraiburg Austria also bolstered its sustainability credentials via its membership of the Global Platform for Sustainable Rubber.
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