A double win for Conti at TTI Awards
The winners of the Tire Technology International Awards for Innovation and Excellence 2014 have been announced, and Continental has walked away with awards in two of the five regular categories. In addition to being named Tire Manufacturer of the Year, the German firm was recipient of the Tire Manufacturing Innovation of the Year award for its ContiLifeCycle facility in Hannover. Other winners included Bridgestone, VMI and Sumitomo Rubber Industries. The awards were presented at a gala dinner held during this week’s Tire Technology Expo in Cologne.
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Cooper Tire Europe sponsoring Arsenal
Cooper Tire Europe has announced that it is sponsoring Arsenal Football Club in a multi-year deal. The partnership, which will begin before the start of the 2014/15 season, will see the Melksham-based tyre manufacturer become an official partner to the north London club. The exclusive sponsorship designates the Cooper brand as the first “Official Tyre of Arsenal Football Club for Europe, Russia, Middle East, South Africa and selected north African countries and links the company’s passion for performance to football through the development of various advertising campaigns, consumer marketing programmes and promotions. No details of how much has been invested in the partnership have been revealed.
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Wheels India announces new Xbrite wheel finish, ‘multi-million pound’ xlite investment
Maker of forged aluminium xlite wheels, Wheels India (WIL) has made a “multi-million pound” investment in its manufacturing facility. WIL said the investment has helped it set up a “state-of-the-art facility to meet increased demand for xlite forged aluminium wheels.” The manufacturer said that it will launch the next generation of its Xbrite wheel finish in the spring.
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‘The Ventus Experience’ – Hankook celebrates premium approvals
One of the most effective means of elevating brand awareness is through original equipment fitments, and after rising through the ranks of aftermarket tyre suppliers, Hankook Tire is busy assembling a portfolio of new vehicle approvals that place it in league with the world’s best-known and trusted tyre brands. The list of Hankook original equipment approvals from the last few months alone includes fitments for the Mercedes-Benz S-Class and E-Class, plus the BMW 5-Series and X5. These deals come at a time of growth for Hankook’s performance tyre business – as evidenced by the 12.9 per cent year-on-year rise in European UHP tyre sales during 2013 – and Hankook is in the mood to celebrate its success. The tyre maker recently invited journalists from Europe and beyond to Spain in order to get to know the company and its latest Ventus lines a little better.
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Apollo Tyres building UK dealer network at ‘iconic venue’ events
Apollo Vredestein UK managing director Stuart Jackson revealed several strategic details with which Apollo plans to grow its brand in the UK. Apollo is to introduce a truck and bus tyre range and expand its passenger car tyre lines into a fourth generation, with a sizeable investment in UK marketing “to support brand growth.” The tyre manufacturer will also develop its links with Manchester United, both as a partner in a sports facility initiative and as a significant branding opportunity, with video and print marketing materials featuring the purple of Apollo and the red of the Stretford team.
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Vimexa Automotive enters the European tyre, wheel and battery segments
After eight years at Belgian wholesaler Deldo, former international sales and marketing manager Rutger Veerman has established Vimexa Automotive B.V., a sales and marketing organisation based in The Netherlands. Vimexa Automotive commenced operating in January 2014 and focuses on import and export solutions for the tyre, alloy wheel and battery segments.
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Continental extends European football sponsorship
Football is Continental AG’s sponsorship medium of choice for its Continental tyre brand, and the German manufacturer has added to its existing agreements covering the 2014 FIFA World Cup in Brazil and UEFA EURO 2016 in France with a further UEFA deal. The agreement with European football’s governing body includes touchline advertising at European Qualifiers for UEFA EURO 2016 and the 2018 FIFA World Cup in Russia, and a presence on www.UEFA.com, the official website for the European Qualifiers. Continental will also enjoy a significant rights package at the UEFA Under 21 Championship 2015 and 2017, UEFA Women’s EURO 2017 and UEFA Futsal EURO 2014 and 2016 tournaments.
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