Michelin launches new corporate site, media portals
This week, Michelin launched what it calls a “new brand ecosystem” – the French tyre maker has introduced an entirely redesigned michelin.com site, a worldwide Facebook page and YouTube channel, and a new presence on LinkedIn. The new site is designed to be more accessible and ergonomic while also intuitive and functional; Michelin describes it as “an expression of the brand’s digital promise” that is aligned with its values and the brand’s stated mission of giving “everyone a better way forward.”
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Aeolus a DongFeng Racing Team platinum sponsor
According to Greek mythology, Aeolus was the ruler of the winds, and for this reason Aeolus Tyres’ Western Europe general manager considers sponsoring a participant in the Volvo Ocean Race 2014/2015 highly appropriate. At a press conference in the French seaport of Lorient, Thomas Wohlgemuth said the sponsorship deal with the DongFeng Racing Team had “set the sails towards the right direction” and will aid Aeolus in its goal of positioning itself at the apex of its business segment.
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Mitas to expand Serbia tyre factory
Mitas has announced plans to invest the expansion of its Ruma, Serbia factory. In the first part of the planned upgrades, Mitas will build a new logistics centre. According to the company, this will help satisfy the rising demand from South European, East European and Middle East markets. In practice this means Mitas will soon also prepare an upgrade of Rumas production capacities for radial agricultural and forestry tyres. Mitas’ Serbian factory now produces both bias and radial agricultural tyres. The investment will be completed in mid-2016, at which point the Ruma plant will have a capacity of 35,000 tonnes a year.
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Blackcircles.com opens first Tesco PitStop in Scotland
Blackcircles.com has opened its fourth tyre fitting Tesco PitStop, and first in Scotland, at Tesco Extra in Silverburn, Glasgow. The PitStop is operational and opened for bookings on Saturday 28 June, with the first tyres being fitted on Monday 30 June. The first PitStop Click&Fit tyre bay was opened in Milton Keynes in July 2013. Since then, additional PitStops have been opened at Tesco Extra stores in Bar Hill, Cambridge and Handforth, Cheshire.
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Nexen confirms Czech Republic factory details
Nexen Tire has officially confirmed that it is building a new plant in Zatec, Czech Republic with the stated aims of developing its European foothold and expanding its global production base. The company also confirmed that the project will cost 1.2 trillion Korean won, approximately 829 million euros, bringing some clarity to reports that have also suggested a US$1.17 billion pricetag.
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Nexen gearing up for greater European presence
A lot has been going on at Nexen this year. Much of this activity has been taking place within the European market. And more still was going on during the weeks before, during and after the Essen Show. Less than two weeks before the exhibition opened the company highlighted its recent progress with first quarter results punching above the company’s weight. During the exhibition the company was ostensibly there to display examples from its range and launch three new products – the N’blue HD Plus, Winguard SnowG and Winguard WT1(see textbox for more about what was actually presented in Essen). But it quickly transpired that there is more than this going on.
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The Genesis of Zenises
Mid-way through the Essen Show, the people behind one of the largest plots in hall three (home to the Infinity, Westlake and Linglong brands) announced that they are changing their corporate identity. And while this did mean the unveiling of a Zenises logo and a new range of Z branded tyres, speaking to chief executive officer Harjeev Kandhari reveals that the concept goes far further than this.
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Triangle takes westward steps
China-based Triangle Group Co. Ltd. may already be the world’s 15th largest tyre manufacturer, according to Tyres & Accessories’ latest global tyre manufacturer ranking, but it is clear that the company is intending to go far further than this. Rhetoric to this effect is not uncommon amongst Far Eastern businesses, but as is always the case, actions speak louder than words. With its latest appearance in Essen Triangle has begun fleshing out its plans to take the company from being a Chinese manufacturer with export sales to being a large international manufacturer with global reach.
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