Goodyear aggressively pursuing leading position in UK truck tyre market
Following the completion of a period of transition, and with market volumes on the up, Goodyear Dunlop is aggressively pursuing sales growth, including winning some of the biggest fleets in the UK. Tyrepress spoke about the companys expansion strategy with Goodyear UK and Ireland commercial director, Marc Preedy at the end of August.
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Goodyear wins Eddie Stobart fleet tyre supply deal
Goodyear Dunlop has won the contract to supply tyres to Eddie Stobart, the UK’s largest haulage fleet. The five-year contract, which took effect at the start of August, sees Goodyear Dunlop supply new tyres largely based around the company’s latest generation Kmax product offering to Stobarts and will be service by the Truck Force network.
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Apollo Vredestein takes on Ice Bucket Challenge
Since the ALS Ice Bucket Challenge went viral a couple of months back, millions have doused themselves with icy water and uploaded a video of the proceedings, and many of the protagonists have performed the feat as a fundraiser for non-profit organisation the ALS Association or other motor neurone disease associations. Apollo Vredestein says that ALS, or amyotrophic lateral sclerosis, is a harsh reality for several of its employees, and therefore last Friday the tyre maker took up the Ice Bucket Challenge gauntlet cast in its direction by Revalidatiecentrum Roessingh, a rehabilitation centre based near the company’s headquarters in Enschede, the Netherlands.
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Continental title sponsor for Irish women’s football league
Continental Tyres has become the official partner of women’s football in Ireland after entering into an agreement with the Football Association of Ireland (FAI). The tyre maker takes on title sponsorship of the Women’s National League – now the Continental Tyres Women’s National League – and will also lend its name to the Continental Tyres Women’s FAI Cup, the Continental Tyres Women’s Senior FAI Cup and the FAI’s Elite Camps that foster the development of emerging football talent. The Continental Tyres Women’s National League got underway on 24 August, and the tyre maker’s support during the season is underpinned by the strapline ‘Getting you to the game safely’.
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Michelin Challenge Design winners announced
The winners of the global 2015 Michelin Challenge Design have been announced, with the tyre maker honouring 15 individuals and teams from the UK and nine other countries for their efforts. The winning designs for the latest challenge, which focused on the theme “Drive Your Passion: Engaging Senses, Soul and Emotion,” were selected from more than 1,100 registrants in 81 countries.
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ATE starts second season as Wolfsburg Sponsor
Apollo Tyres recently signed up as a sponsor to German football club VfL Wolfsburg, and Continental is also back with the team for a second year – the German tyre and automotive component manufacturer’s ATE aftermarket equipment brand will continue as a premium sponsor of the Bundesliga club for the 2014-2015 season. The ATE sponsorship is in keeping with Continental’s sponsorship strategy and involves displaying the brand logo on stadium LED perimeter boards during all VfL Wolfsburg Bundesliga games.
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Toyo kicks off as AC Milan sponsor
The start of Italy’s Serie A football league on Saturday marked the beginning of Toyo Tire & Rubber’s activities as an AC Milan premium sponsor. The tyre maker is supporting the top-flight Italian team for the 2014-2015 season, and as premium sponsor intends to “aggressively utilise” content featuring AC Milan in its advertising material. In addition to developing and launching a collection of branded items for its customers, Toyo says it is also producing video content that will highlight AC Milan’s star players. The team’s activities and match results will also be updated to the Toyo’s Facebook page and “On and Off the Field” Tumbler page.
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Nexen marketing brand with European football clubs
Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.
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Cooper: Chengshan worth US$440 million, say valuers
Cooper Tire & Rubber Company has reported the results of its long-awaited independent valuation of Cooper Chengshan (Shandong) Tire Company Ltd (CCT). The valuation, which is also the option price, was determined to be RMB 2.722 billion roughly US$440 million at the current exchange rate.
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Apollo Tyres extends Manchester United partnership to 69 countries
A year after announcing its initial partnership with Manchester United, Apollo Tyres has announced how the advertising and marketing cooperation has grown from covering just the UK and India initially to a total of 69 countries. The additional 67 countries cover virtually all of what can be called Europe - and even as far as Turkey, but does not include Russia. In addition the number includes the Middle Eastern markets Apollo has invested in developing its retail and distribution presence in recently. Further afield in the Far East - Thailand is also included. These markets are said to have been chosen based on their positions as influential and fasting growing markets. No details relating to the scale of investment associated with the partnership have been revealed. However it is said to have been “satisfactory for both parties.”
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Man Utd association leading to Russian gains, claims Federal Tyres
Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester Uniteds value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.
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