![Nexen marketing brand with European football clubs](https://www.tyrepress.com/wp-content/uploads/2014/08/global-brand-marketing-with-European-football-clubs.jpg)
Nexen marketing brand with European football clubs
Shortly after the news that Nexen Tire is embarking on a football marketing campaign across a number of English premier league stadia, the Korean-based tyre manufacturer announced that it is making an active push into the European market through a global brand marketing programme with European football clubs as well.
Continue Reading![Cooper: Chengshan worth US$440 million, say valuers](https://www.tyrepress.com/wp-content/uploads/2014/01/chengshan.jpg)
Cooper: Chengshan worth US$440 million, say valuers
Cooper Tire & Rubber Company has reported the results of its long-awaited independent valuation of Cooper Chengshan (Shandong) Tire Company Ltd (CCT). The valuation, which is also the option price, was determined to be RMB 2.722 billion roughly US$440 million at the current exchange rate.
Continue Reading![Apollo Tyres extends Manchester United partnership to 69 countries](https://www.tyrepress.com/wp-content/uploads/2014/08/CR_Apollo_02.jpg)
Apollo Tyres extends Manchester United partnership to 69 countries
A year after announcing its initial partnership with Manchester United, Apollo Tyres has announced how the advertising and marketing cooperation has grown from covering just the UK and India initially to a total of 69 countries. The additional 67 countries cover virtually all of what can be called Europe - and even as far as Turkey, but does not include Russia. In addition the number includes the Middle Eastern markets Apollo has invested in developing its retail and distribution presence in recently. Further afield in the Far East - Thailand is also included. These markets are said to have been chosen based on their positions as influential and fasting growing markets. No details relating to the scale of investment associated with the partnership have been revealed. However it is said to have been “satisfactory for both parties.”
Continue Reading![Man Utd association leading to Russian gains, claims Federal Tyres](https://www.tyrepress.com/wp-content/uploads/2014/07/np-aiwan.jpg)
Man Utd association leading to Russian gains, claims Federal Tyres
Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester Uniteds value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.
Continue Reading![Apollo to promote expanded industrial tyre range in grand European tour](https://www.tyrepress.com/wp-content/uploads/2014/08/VOLKSWAGEN-CRAFTER-INDUSTRY-MANU.jpg)
Apollo to promote expanded industrial tyre range in grand European tour
Apollo will introduce its full range of industrial tyres to end users and tyre specialists in Europe with a six-month tour of the continent. Apollo Vredestein specialists will visit eight countries to introduce Apollo branded industrial tyres to as many users and dealers as possible. The company will use a specially designed Volkswagen Crafter, with dual Manchester United branding, to display almost all types, sizes and profiles of tyre during the promotional tour.
Continue ReadingDunlop is official tyre of AMG Driving Academy
Dunlop is the official tyre partner of the AMG Driving Academy for the 2014/2015 season. The partnership with the AMG Driving Academy is the next step of an ongoing cooperation between Mercedes-AMG and Dunlop, with both companies delivering high performance products to the market.
Continue Reading![Bridgestone Dueler OE on Lexus NX](https://www.tyrepress.com/wp-content/uploads/2014/08/lexus-nx_med.jpg)
Bridgestone Dueler OE on Lexus NX
Bridgestone has confirmed that its Dueler H/L 33 tyres are being fitted as original equipment on the Lexus NX. According to the manufacturer, the tyres are “engineered with low rolling resistance [and] will play a key role in the vehicle’s ability to deliver impressive handling, stability and fuel efficiency.” The latest news comes as part of a continued strategy of targeting SUV OE, according to the official announcement.
Continue ReadingSchrader group sold to Sensata for US$1 billion
Sensata Technologies Holding NV, a wholly owned indirect subsidiary of Sensata Technologies BV, has agreed to buy TPMS Schrader group of companies from Madison Dearborn Partners, LLC for a total enterprise value of US$1 billion. Schrader is the global leader in tire pressure monitoring sensors (TPMS). According to the company, the transaction provides TPMS and additional low pressure sensing capabilities, adding to Sensatas “industry-leading sensing position”. The transaction is subject to regulatory approval but is expected to close during the fourth quarter of 2014.
Continue ReadingPKA buys out Genan founder – but has it been duped?
Bent Nielsen is no longer a shareholder in the tyre recycling company he set up after Denmark’s PKA (Pensionskassernes Administration A/S) acquired his 52 per cent stake in Genan yesterday; with this added to its existing 48 per cent share, Genan is now firmly in the pension fund administrator’s hands – but today PKA allegedly claimed that both Genan and Nielsen have duped it over a number of years.
Continue ReadingVMI awaits ruling in Chinese infringement case
Netherlands-based machinery manufacturer VMI Group says a ruling is expected soon in the case of a Chinese company caught making illegal replicas of VMI tyre building drums. Commenting on the incident, company president and CEO Harm Voortman said vigorously protecting intellectual property is “an essential part” of VMI’s strategy.
Continue ReadingDana share repurchase increased to $1.4 billion
The Board of Directors at powertrain component supplier Dana Holding Corporation has authorised a US$400 million increase in its common share repurchase programme. This increase in the share repurchase programme brings the total to $1.4 billion since Danas share repurchase programme was initially announced in October 2012. As of 30 June 2014, Dana has returned $942 million to shareholders since the inception of the programme.
Continue ReadingChengshan given first dibs on Cooper Chengshan tyre plant
A binding decision on the future ownership of the Chinese joint venture company set up by Cooper Tire & Rubber and Chengshan Group Company Ltd is still to be made, however the two parties are now in talks and have entered into an option agreement for working out the future of Cooper Chengshan (Shandong) Tire Company Ltd (CCT).
Continue ReadingCamoplast Solideal increases industrial footprint with Brazil acquisition
Off-road tyre, wheel and track specialist Camoplast Solideal Inc. has acquired Brazilian industrial tyre manufacturer Rodaco. With this purchase, Camoplast Solideal says it has improved its capacity to manufacture and distribute tyres for the material handling industry in South America.
Continue Reading![100 new jobs as Jaguar Land Rover chooses Coventry for tech centre investment](https://www.tyrepress.com/wp-content/uploads/2014/08/LeadImage-Artists-impression-Special-Vehicle-Operations-Technical-Centre-to-be-located-in-Ryton.jpg)
100 new jobs as Jaguar Land Rover chooses Coventry for tech centre investment
Jaguar Land Rover has announced its chosen location for the OEM’s Special Vehicle Operations Technical Centre. The Technical Centre will be situated in Prologis Park, Ryton, near Coventry, and will become the global centre of excellence for the creation of high-end luxury bespoke commissions and extreme performance vehicles. Operations are set to begin towards the end of the year, with a team of 150 Jaguar Land Rover specialists based at Ryton, around 100 of which highly-skilled engineering and technician jobs will be new. £20 million will be invested in installing specialist equipment and a customer commissioning suite.
Continue ReadingTirendo brings Delticom its first-ever negative result
For the first time in its 15 year history, online retailer Delticom has reported negative net earnings. The German firm says it ended the first half of the 2014 financial year with a net loss of approximately €200,000; it says this minus result is primarily attributable to an accumulated, after tax loss of €8.0 million from Tirendo, the Berlin-based online tyre retailer Delticom acquired in September 2013. The perhaps understated comment from Delticom on 14 August was that “Tirendos performance in the first half of the year is significantly below planning, both in terms of revenues and earnings.”
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