![2020 tyre brand social media ranking: Where the numbers come from](https://www.tyrepress.com/wp-content/uploads/2016/09/email-concept-1236473.jpg)
2020 tyre brand social media ranking: Where the numbers come from
As popular as our annual social media ranking is, we are often asked where we get the numbers from. Our table is designed to be as transparent as possible, but in order to offer a little more detail, here’s a description of our methodology.
Continue Reading![Marubeni partners with Tyrata drive-over tyre tread depth system in Japan](https://www.tyrepress.com/wp-content/uploads/2019/10/Tyrata-sml.jpg)
Marubeni partners with Tyrata drive-over tyre tread depth system in Japan
Tyrata Inc. and Marubeni Corporation are collaborating in the distribution of Tyrata’s IntelliTread drive-over tread-depth reading system. Specifically, Marubeni will be introducing the technology to its customer base in Japan. Marubeni will begin selling units in Japan in the fourth quarter of 2020.
Continue Reading![Pirelli shareholders amend agreement, some parties end co-investment accord](https://www.tyrepress.com/wp-content/uploads/2020/10/tlo_biz83a-scaled-e1602237521703.jpg)
Pirelli shareholders amend agreement, some parties end co-investment accord
Pirelli’s largest shareholders have amended their ownership agreement and – at the same time – certain parties have ended their co-investment stance in relation to each other.
Continue Reading![Siemens Energy sale good for Conti group spin off – Analysts](https://www.tyrepress.com/wp-content/uploads/2020/10/2019-10-01_PP-4-VT-Headquarter-RGB_1-scaled.jpg)
Siemens Energy sale good for Conti group spin off – Analysts
Following the reports that Continental is in talks to sell off various parts of its wider group, analysts have responded positively to Siemens recent sale of its Energy division, saying it is good for Conti. Upgrading their rating to “buy”, Jefferies analysts said: “Siemen’s recent spin-off of Energy gives confidence that Contis share price will benefit from its planned spin-off of Vitesco as the combined market cap of Siemens and Energy was up 7 per cent on the day of transaction (DAX +3%)” The implication, they explained, was that there was a discount in Siemens’ sum-of-the-parts valuation. That being the case, given Contis “more attractive transaction structure”, the analysts predicted that Conti’s “re-rating should be more pronounced.”
Continue Reading![ETRMA: Corona crisis still hitting tyre industry hard](https://www.tyrepress.com/wp-content/uploads/2020/10/etrma-q3-2020.jpg)
ETRMA: Corona crisis still hitting tyre industry hard
Although a mild improvement was seen within the truck, agricultural and two-wheeler tyre segments in the third quarter of 2020, the European Tyre and Rubber Manufacturers’ Association (ETRMA) reports that the results for the first nine months of this year still show that the COVID-19 pandemic is “delivering worrying sales results for the industry.”
Continue Reading![Falken Tire takes pole position in 2020 global social media ranking](https://www.tyrepress.com/wp-content/uploads/2020/09/mobile-phone-1917737_1920.jpg)
Falken Tire takes pole position in 2020 global social media ranking
As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, Sumitomo Rubber Industries’ Falken brand rose an impressive eight positions to take the top spot. And Pirelli wasn’t the only well-known name to downshift, with two other brands taking retrograde steps. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.
Continue Reading![Online tyre prices went up as lockdown bit](https://www.tyrepress.com/wp-content/uploads/2020/10/ecommerce-3546296_1920.jpg)
Online tyre prices went up as lockdown bit
In October’s magazine, Tyres & Accessories takes a closer look at the latest developments in the multifaceted online tyre business. This article specifically looks at online tyre buying and pricing in conjunction with tyre pricing and selling-way data specialists Encircle Marketing. However, this is just one dimension in the online tyre business. In addition to online tyre retail, there is also the question of online marketing, an area in which social networks are playing an increasing important role (see separate article for further details). And on top of this, there is the electronic infrastructure necessary for the tyre business to participate – beginning with increasingly smart web sites and going onto integrated pricing and marketing tools.
Continue Reading![The Tire Cologne: App to regulate visitor flow](https://www.tyrepress.com/wp-content/uploads/2020/10/koelnmesse.jpg)
The Tire Cologne: App to regulate visitor flow
The use of tracking apps will help keep trade fair visitors safe, says Koelnmesse. The organiser of The Tire Cologne, which will be held as a one-off hybrid “extra edition” next year in place of the cancelled 2020 event, has shared details of its eGuard indoor positioning system.
Continue Reading![Cutting ‘bad’ costs, working smarter – Apollo MD Neeraj Kanwar answers T&A’s questions](https://www.tyrepress.com/wp-content/uploads/2020/10/Kanwar-Neeraj-RS_3-sml.jpg)
Cutting ‘bad’ costs, working smarter – Apollo MD Neeraj Kanwar answers T&A’s questions
One way or another 2020 has been an eventful year for all of us. The same is true at Apollo Tyres where, at a global level, the company has had to navigate pandemic-related production pauses and restarts along with new factory openings and the decision to enter the two-wheel segment. At the same time as continuing to develop the Apollo brand, the company has also given the Vredestein brand a big push during the last month or so. First, with the launch of a new all-season range, then with the introduction of a new North American tyre line-up and – in order to support both – a pitch-side advertising partnership with Manchester United football club. Tyres & Accessories recently interviewed Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd in order to find out more. This interview appears in full in the November edition of Tyres & Accessories magazine. Not yet a subscriber? You can change that here.
Continue Reading![Continental in talks to sell parts of its group](https://www.tyrepress.com/wp-content/uploads/2020/10/Degenhart_tb.jpg)
Continental in talks to sell parts of its group
The recent news that Continental AG will close its Aachen, Germany tyre factory underlines the fact that it is aiming to cut 13,000 of 59,000 jobs in Germany as part of a major group-wide cost-cutting programme. Now, the German Manager Magazin is reporting that Continental is also considering the sale of parts of the wider group. Indeed, Continental is said to be in talks “already with prospective customers”. The Rubber Technologies business sector, which includes Continentals Tire and ContiTech division is also said to be affected.
Continue Reading![Hankook extending core competencies to drive future growth](https://www.tyrepress.com/wp-content/uploads/2020/10/20200727_Hankook_Tire_introduces_a_Line_of_Truck_and_Bus_Tyres_under_its_Laufenn_Brand-scaled.jpg)
Hankook extending core competencies to drive future growth
Hankooks global launch of Laufenn brand commercial vehicle tyres, targeting the segment’s second tier, represents a substantial development for the company’s commercial vehicle tyre business. For the UK market in which Hankook is a leader in terms of sales, the initial nine Laufenn patterns cover more than 85 per cent of tyres in the market for goods and people transportation, as well as construction truck tyres. Most sizes also offer the three peak mountain snowflake (3PMSF) marking for use in winter conditions. The Laufenn range was due to be presented in the UK at the Commercial Vehicle Show, before the Birmingham NEC event was cancelled due to the pandemic. Tyres & Accessories took the opportunity of the launch to speak to Guy Heywood, Hankook’s European marketing and strategy director for its truck and bus business, and UK sales director Paul Emery about the addition of Laufenn to the manufacturer’s European commercial vehicle tyre portfolio, Hankook’s position as a leading player in the segment, and its response to the coronavirus crisis and the financial headwinds emanating from the pandemic.
Continue Reading![Wheely-Safe appoints first engineering director](https://www.tyrepress.com/wp-content/uploads/2020/10/061-Wheely-Safe-Caelan-Kilduff-scaled.jpg)
Wheely-Safe appoints first engineering director
Wheely-Safe has appointed Caelan Kilduff to the newly created position of engineering director. Kilduff will report directly to group managing director, Gary Broadfield. His appointment by the Staffordshire-based technology company comes as the company prepares to expand its range of intelligent tyre pressure monitoring, wheel loss, and brake temperature sensing systems for the commercial vehicle, construction, agricultural and fleet car and van sectors.
Continue Reading![Roadbot roadblock – Middle Eastern tyre factory stalls due to pandemic](https://www.tyrepress.com/wp-content/uploads/2019/11/Roadbot.jpg)
Roadbot roadblock – Middle Eastern tyre factory stalls due to pandemic
In January 2019, the ground was broken on the US$614 million Roadbot tyre plant in Abu Dhabi. Local news sources described the project as a milestone in the capital of the United Arab Emirates as recently as January 2020. However, the project has since hit a roadblock as a result of the coronavirus pandemic. Tyres & Accessories has seen documents that show how recent progress has been limited, though initial steps seem to have progressed well. Specifically, the official letter from Roadbot Tyre Industries dated July 2020 confirms that all the necessary planning applications, architectural designs and structure drawings have been approved and completed. Yet critical machinery work came to a standstill in March 2020.
Continue Reading![Tructyre dropping ATS branding](https://www.tyrepress.com/wp-content/uploads/2020/10/trucktyre.jpg)
Tructyre dropping ATS branding
It’s two years since Michelin began merging the Tructyre commercial vehicle tyre and service business it acquired in 2017 with its ATS Euromaster heavy tyre operation. Tructyre reports it is now in the process of removing the ATS logo from its service vans and other branded items in order to create a more unique brand identity. In future, the ATS moniker will only be used in the UK by the Michelin-owned car and van tyre and service specialist, ATS Euromaster.
Continue Reading![Toyo Tires tweaks R&D HQ’s organisational structure](https://www.tyrepress.com/wp-content/uploads/2020/10/59_QWJzdHJhY3QgYmFja2dyb3VuZCB3aXRoIGVhcnRoLmpwZw-scaled-e1602237450291.jpg)
Toyo Tires tweaks R&D HQ’s organisational structure
As of the start of this month, Toyo Tire Corporation has implemented a number of changes to its organisational structure. These changes relate to the company’s R&D headquarters in Japan and involve the consolidation and reorganisation of entire divisions.
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