Nova Motorsport signs 5-year British Hillclimb Championship title sponsorship, tyre supply deal
Avon Motorsport brand licensee Nova Motorsport will continue the British brand’s legacy in the British Hillclimb Championship (BHC) as title sponsor and major tyre supplier. The new global motorsport tyre brand has signed a new five-year title sponsor partnership with the 30-round series, which commences at Prescott on 20 April 2024. Nova Motorsport said the deal represents a landmark strategic partnership, delivering “security of tyre supply for the championship” and ensuring its future. Nova Motorsport will be supported by BMTR, a long-standing partner of Avon Motorsport and now Nova Motorsport, as the official service provider and supplier of Avon Motorsport and Nova Motorsport tyres to the BHC.
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Nova Motorsport recruits ex-Avon design engineer Jack Price as product category manager
Nova Motorsport has recruited a highly experienced contingent of former Avon Motorsport personnel with significant expertise in the BHC and developing hillclimb tyres. This includes Jack Price, who served as Avon Motorsport design engineer and design manager for 12 years, and now becomes Nova Motorsport product category manager.
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Ring and Osram to sponsor NAPA racing team in BTCC
Lighting specialist, Osram and its subsidiary, auto accessory giant Ring, has revealed its support of the NAPA racing team for British Touring Car Championship (BTCC). This year, reigning BTCC champions, NAPA Racing, is welcoming new sponsors into this coming season, two of which are Ring Automotive, with its logo prominently displayed on the rear wheel arches of Sam Osbourne’s car, and its parent company, Osram, with its logo on the front of the car under both headlights of Dan Rowbottom’s car.
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Delphi sponsors rising talent in BRSCC Airtec Motorsport Fiesta ST240 Championship
Delphi has announced its partnership with young racing hotshot, Joseph Knight. The sponsorship will see the eighteen-year-old represent Delphi as he competes in the BRSCC Airtec Motorsport Fiesta ST240 Championship. Joseph Knight has shown exceptional skill and determination in his racing career. His journey from karting to senior racing has been marked by podium finishes and an unwavering passion for motorsport. With Delphis support, he aims to make a statement in the upcoming season and further solidify his place in the racing world.
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Cam extends Dan Zelos racing sponsorship
Dan Zelos, someone as well known in Mini motorsport as in the tyre industry, will continue to be sponsored by Cam after the leading tyre-industry software provider said it will extend its agreement with Zelos through the 2024 race season. Cam has backed Zelos since 2019, during which time he has flourished, culminating in his second winning title in the Vertu Motors Mini Challenge in 2023.
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New Giti Tire Motorsport livery for TOR trucks in BTRC 2024
Team Oliver Racing’s (TOR) British Truck Racing Championship (BTRC) entries have unveiled a new Giti Tire Motorsport livery ahead of the season opener at Brands Hatch 31 March – 1 April. The bonneted Volvo VNL of Stuart Oliver and MAN TGX 18.480 of Michael Oliver feature new grey, yellow and black racing colours alongside several modifications in their racing set-up. Giti is maintaining its role as official partner and exclusive tyre supplier for the third consecutive season in 2024, its sixth year in the championship. All trucks will race on the Giti Race-Tuned v1 competition truck tyre in size 315/70R22.5.
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Bridgestone announces 2024 motorsport plan
Bridgestone Corporation has unveiled its motorsport agenda for 2024, a programme that involves supporting a wide array of motorsport events, spanning from professional races to grassroots competitions. The continued cornerstone of this support is the supply of Bridgestone Potenza and Firestone Firehawk tyres for car races, as well as Bridgestone Battlax tyres for motorcycle races.
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Bridgestone, Kwik Fit sign up for next two years of The British Motor Show
Bridgestone and Kwik Fit will partner as sponsors of The British Motor Show (15-18 August 2024 at Farnborough International) for the next two years. In 2024, Bridgestone will be the events official tyre partner and be partner sponsor of the Motorsport and Modified Arena and Hall. Bridgestone’s consumer business unit director, Brett Emerson said: “Over the past two years, we have enjoyed being at the British Motor Show in partnership with Kwik Fit, in what is both a unique four days of celebrating the automotive industry and what is an exceptional day out for families and all.
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First Prometeon-branded Serie 02 tyres debut on Dakar Rally in Saudi Arabia
Prometeon Tyre Group launched the first Prometeon-branded Serie 02 tyres, the S02 Pista, into one of the toughest testing crucibles in the world, the Saudi Arabian Dakar Rally. Four Italtrans and Tibau team trucks equipped the Prometeon S02 Pista on 5-19 January, marking Prometeon’s first official participation in a competition. Roberto Righi, CEO of Prometeon Tyre Group, said launching “a product in what is regarded as the world’s toughest race for trucks” marked “an important step” in the company’s history.
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Mitas introduces Speedway, its ‘most advanced tyre to date’
Mitas is set to launch its new Speedway tyre, designed specifically for intense speedway racing, just in time for 2024 heats. The tyre was developed and tested in conjunction with professional racers in Europe, Australia and the USA and meets the highest regulation standards set by the International Motorcycling Federation (FIM).
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Nova Motorsport signs 5-year RallyX Championship tyre supply agreement
New motorsport tyre brand Nova Motorsport has signed a five-year partnership to make it the official tyre supplier to the RallyX Championship, starting with the 2024 season opener in Sweden (10-11 May). The deal represents continuity for the championship in a sense; Nova Motorsport has acquired the rights to sell products under the Avon Motorsport and Avon Racing brands from Cooper’s owner, Goodyear; has recruited several key staff from the former Cooper Avon operation based in Melksham; and has acquired all residual stock from the Cooper Tire & Rubber Company and Avon Motorsport business, including the world leading ACB11 rallycross tyre. Nova Motorsport said it is making a “firm commitment to uphold the legacy, performance and quality of Avon Motorsport products.”
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Former Cooper Avon managers James Weekley, Matthew Vincent join Nova Motorsport team
Nova Motorsport has continued its recruitment of former Cooper Avon managers previously based at the companys erstwhile European headquarters in Melksham. James Weekley, former general manager at Avon Tyres Motorsport, leads Nova Motorsport as commercial director. Ex-Cooper Tire/Avon Motorsport product technology manager Matthew Vincent has also become Novas senior product category manager. The two appointees join Paul Coates, Cooper Tire/Avon Motorsport general manager, whose appointment was previously announced, and who has become Novas contracts manager. The experienced team has been assembled by founder and managing director of the brand’s parent company, SPC Group, Paul Hallas.
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Pirelli F1 tyres are FSC certified, demonstrating boosted sustainability
Pirelli’s 2024 Formula 1 tyre range has become the first to be certified by the Forest Stewardship Council (FSC), with all the P Zero and Cinturato tyres carrying the FSC logo on the sidewall. The marking certifies that all the natural rubber used in the tyre complies with stringent environmental and social criteria required by the global non-governmental organisation for sustainable forestry. The new certification was announced on 10 October when Pirelli renewed its agreement as the Global Tyre Partner of Formula 1 until at least 2027. Pirelli said the new FSC certified tyres were introduced after an intense development programme that began in 2022. It adds that the tyres are improved in terms of reliability and performance. On average the tyres in the Pirelli F1 range contain natural rubber equating to 15 per cent of the tyre’s weight.
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Yokohama supports WRC champion Kalle Rovanperä in Formula Drift Japan opener
Yokohama will supply its global flagship Advan brand tyres and wheels to Kalle Rovanperä in the opening round of this year’s Formula Drift Japan on 6-7 April at the Fuji International Speedway in Shizuoka Prefecture. Rovanperä will be participating in the Red Bull GR Corolla from KR69 Cusco Racing.
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Falken Motorsports commits to Nürburgring racing for 2024
Falken Motorsports will return to Nürburgring Langstrecken-Serie (NLS) action and the ADAC Ravenol 24h Nürburgring with its pair of Porsche 911 GT3 R (992)s. The tyre brand’s team had a successful 2023, with the teal and blue liveried Porsches finishing third in the NLS Speed Trophy thanks to several top five results – including wins in NLS5 and NLS6. With the driver line-up set to be confirmed next month, 2024 marks the second year Falken Motorsports has run the 911 GT3 R (992) and its 14th as a Porsche customer team.
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