Michelin is Leading Online Tyre Brand in 2008
Michelin is once again the leading tyre brand on the internet, according to research conducted by online analysts Envisional. The unique online brand ranking exercise, which has been published exclusively in association with Tyres & Accessories since 2005, also found that Pirelli was the biggest faller and that the gap between premium and following brands is widening. The Michelin brand retains the top spot from the 2007 report and has performed strongly online since the first tyre branding analysis in 2005 when it came third. The 2008 report shows the French manufacturer’s strongly positive ‘sentiment’ score kept it right out in front this year, though Dunlop (climbing from third to second) and the strongly improving Goodyear (up from sixth to third) also turned in good performances. Bridgestone will not be so happy, having lost ground a little and dropped down the sentiment rankings from second to fourth place.
Continue ReadingMichelin Top Online Brand – 2007
Michelin and Bridgestone are the dominant online tyre brands, according to the latest research. The report, exclusively published in Tyres & Accessories for the last three years, was conducted by Cambridge-based online brand monitoring specialists, Envisional and found that Pirelli was the biggest faller in its unique online brand ranking exercise. The analysis shows that the Michelin brand, as observed in previous years, continues to stand well clear of its rivals. Envisional found that this brand achieves the greatest degree of “online prominence” by a significant margin, though this lead has narrowed again since 2006. The top six most prominent brands are the same as those observed in 2005 and 2006 and there is still a sharp drop between the six leaders and the chasing pack.
Continue ReadingPirelli, Michelin Still Top of the Web (2006 Report)
Following Tyres & Accessories’ pioneering publication of online tyre brand penetration rankings last year, T&A has again enlisted the assistance of Cambridge-based e-marketing specialists Envisional. The report exclusively published in this month’s magazine shows some marked changes in the relatively short time since the 2005 survey. While Michelin remained top of the virtual pile in terms of quantity, Pirelli beat the French tyre giant in terms of the quality of references to the brand. Goodyear and Dunlop showed that the two brands’ marketing investments have paid off. They remained relatively flat in terms of prominence, but made sharp improvements in terms of sentiment. In this respect (see magazine for sentiment chart) Dunlop jumped from fifth to second place overall, while Goodyear rose from sixth to fourth. Continental took the largest hit of the premium manufacturers, falling from third to sixth on the sentiment index. Interestingly, Uniroyal achieved the lowest number of negative references overall.
Continue ReadingMichelin and Pirelli Top Online Brands (2005)
Certain big names like Microsoft and IBM might be synonymous with information technology, but what about tyre brands? Which ones are the most powerful online and why? Tyres & Accessories asked Internet analysts Envisional to delve deeper into the fast moving world of e-marketing to exclusively produce the following rankings.
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