Online Brand Equity Archives

Online branding methodology: how Stobbs worked it out

16th February 2024

Following the publication of our latest online branding research, we wanted to give readers access to how the calculations were made. So, here is Stobbs online branding methodology, heres how they worked it all out. When it comes to the calculation of online prominence, brand mentions are identified by matching the content of the webpage HTML using regular expressions (Regex), a formulation which allows wildcard-based searching and is able to identify brand references within longer strings (such as the URL of the page).

Michelin most prominent and best sentiment tyre brand in 2024

13th February 2024

In 2005, Tyres & Accessories published the first in what would become a 12-year series of online brand prominence and sentiment analyses relating to the best-known tyre brands. That research was conducted in association with Envisional and latterly NetNames. Now, one of the brains behind the original data has developed “a new and improved methodology for quantifying brand prominence and sentiment”. Here, David Barnet, now brand protection strategist at intangible asset management specialists, Stobbs, presents the results of a new study looking at the online prominence and sentiment of tyre brands.

Michelin world’s most valuable tyre brand, but Bridgestone well-placed to regain pole

7th July 2020

In addition to being the strongest brand globally, according to Brand Finance, Michelin has been named the worlds most valuable tyre brand for the third year in a row. However, the gap between first position and second-placed Bridgestone narrowed, meaning the Japanese tyre manufacturer is well-placed to regain pole.

Michelin remains world’s strongest tyre brand

6th July 2020

Michelin remains the world’s most valuable and strongest tyre brand, according to the latest Brand Finance Automotive Industry report. However, while Michelin has retained its top position for the second year in a row since it gained the crown from Bridgestone in 2018, Chinese tyremaker Linglong Tires cemented its position as an up-and-coming tyre brand by entering the top 10 after a couple of years of being tipped as a fast riser.

Michelin maintains position as world’s most valuable tyre brand: Brand Finance

15th March 2019

Michelin has defended its title as the world’s most valuable tyre brand despite a 9 per cent decrease in brand value to US$7.2 billion, according to the latest report by leading independent brand valuation and strategy consultancy, Brand Finance.

Ferrari in pole position as world’s strongest brand

22nd January 2019

Italian supercar manufacturer, Ferrari, has claimed the title of the world’s strongest brand, according to the latest Brand Finance Global 500 2019 report launching today at the World Economic Forum in Davos. Ferrari’s Brand Strength Index (BSI) score increased three points from 91.5 to 94.8 out of 100 over the past year, overtaking the likes of McDonald’s, Coca-Cola, Lego, and Disney. The iconic auto brand last held the title of the world’s strongest in 2014. Michelin and Bridgestone represented the tyre sector in the latest edition of the top 500 ranking.

Michelin, Bridgestone in top 300 world’s most valuable brands, but fall in rankings

22nd January 2019

The Brand Finance Global 500 2019 report has listed two tyre brands, Michelin and Bridgestone, in its ranking of the world’s 500 most valuable brands. The top two biggest tyre manufacturers in the world both saw their brand value fall in value this year according to the brand analyst, but hung on to placings in the top 300. Michelin took over from Bridgestone as the worlds most valuable tyre brand in 2018, according to the organisations sector-based rankings.

Brand Finance: Dunlop value up 80%, Pirelli falls back

21st March 2018

While the headline Brand Finance ranking news is the resurgence of Michelin as well as the growth of the Chinese brands, Dunlop and Pirelli’s performance in the Brand Finance ranking is also worth noting – for completely different reasons.

Michelin becomes world’s most valuable tyre brand

16th March 2018

The Michelin brand’s value has grown some 30 per cent to US$7.9 billion in the latest Brand Finance Tyres 10 ranking. As a result Bibendum is now the world’s most valuable tyre brand.

Michelin the number one consumer researched tyre brand: Tyre Reviews

14th February 2018

Consumers are increasingly likely to research their tyres online pre-purchase, regardless of whether they complete an e-commerce transaction. Peer review website Tyre Reviews has therefore become an influential destination in the car tyre market: discussing Tyre Reviews’s audience, owner, Jonathan Benson, states that 94 per cent of Tyre Reviews visitors are engaged in the tyre buying process, with its users predominantly “high earning, well educated, male automotive enthusiasts looking for the best possible product for their vehicle.” In 2017, the site delivered 25 million pageviews to tyre buyers, and claims to have influenced around “one-sixth of UK tyre sales.”

Michelin tops online brand prominence table

27th September 2017

Michelin has taken first place in Tyres & Accessories annual online brand prominence table, conducted in association with analysts NetNames. Following the news that Michelin is the strong online brand in terms of social media equity both in the UK and globally, the French tyre maker is no doubt delight to continue its historically strong showing. However, for the second year in a row, Continental overtook Michelin in terms of brand sentiment. And when you consider that Continental is also Michelin’s main contender in terms of social media equity, it now appears that pole position in the online space is a two horse race between Michelin and Continental. That’s said, at the other end of the spectrum mid-range and economy brands have registered some significant increases in online brand prominence during the last 12 months.

Brand Finance: Bridgestone the most valuable tyre brand

13th March 2017

Even through raw material costs are on the rise and these are driving up tyre prices, eight of the ten tyre brands deemed most valuable by Brand Finance have seen their brand values rise during the past year.

Michelin returns to the top of online brand ranking

13th October 2016

Michelin has returned to the top of our annual online brand equity study run in conjunction with Cambridge-based specialists NetNames. The results marks a return to fortunes for the French global player, which has dominated the research for most of the 12 years it has been running until Continental seized first position last year. Indeed, the research has only been topped by three of the tyre majors in its history – Michelin, Continental and Pirelli. However, while the top of the table has been dominated by a select few of the world’s largest tyre manufacturers, some of the biggest gains have been made at the opposite end of the spectrum where the mid-range and economy brands we study have some of the biggest gains.

Continental scores best online sentiment in 2015 online branding survey

15th September 2015

Our 2015 online branding study, which measures the online branding of leading tyre firms in partnership with NetNames, has a new winner. After years of Michelin dominance across both the “prominence” and “sentiment” metrics NetNames measures, Continental has surged to victory in the sentiment part of the 2015 survey, overtaking Michelin for the lead and just a whisker behind in terms of prominence.

Ferrari loses branding ground to Germans, as F1 sheen wears thin

3rd March 2015

As the worlds car companies gather in Geneva for the biggest event of the year, brand valuation and strategy consultancy Brand Finance has released its annual review of the state of their brands. Every year, Brand Finance puts thousands of the worlds top brands to the test. They are evaluated to determine which are the most powerful, and the most valuable.

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