Exports drive Rosava’s rising sales
A focus on export markets seems to be delivering results for Ukrainian tyre maker Rosava. The company is developing a “niche strategy focused on the European and US markets,” and reports that exports have grown to 61 per cent of total sales in the first half of 2021, up from 45 per cent in the first half of 2018. “This is possible due to the continuous upgrading, expansion of the tyre range and improvement of rubber compounding based on international standards,” shares the tyre maker.