UHP segment where ‘the vast majority of the action takes place’ – GfK
The observation that trends regarding tyre size and speed rating have been tracing an upward trajectory for some time is nothing new, but the clear focus of the world’s largest tyre manufacturers on higher than high performance segments in Europe has perhaps never been so pronounced. Chasing improved profit margins with increased technology is always attractive to those with the capability and the incongruously strong luxury car market has provided an additional reason for migrating business focus from V-rated and 17” tyres into WYZ and 18”-plus territory, according to Automotive market research company GfK.