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Entries by Arno

Bridgestone Bandag implementing two-brand strategy with “Protread by Bandag”

Business within the European retreading market is being subjected to centrifugal forces. While the tyre majors who supplement their new tyre portfolios with mould cure retreaded lines increasingly monopolise the growing premium segment, the budget segment is also enjoying growing attention. Competition is stiff in both segments and mid-range suppliers find themselves under increasing pressure, and as a consequence are striving to reposition and – particularly on the flanks of their markets – more broadly position themselves. The latest company to introduce a clear multi-brand strategy is Bridgestone Bandag. Its “premium Bandag retreading brand” will retain its strong position at the upper end of the market, and has been joined by a new product line for the budget market: “Protread by Bandag”. Speaking with Tyres & Accessories, the company outlines its plans and motivations.

Related news:

  1. For US Retreaders, Technology and Service are Differentiators in Tough Market
  2. Bridgestone Bulldog Held 7.5% UK Retread Market Share in 2007
  3. With Chinese input Prices on the Up Could there be a Retread Renaissance?
  4. Bandag Now ‘Fully Integrated’ into Bridgestone
10th April 2014 by
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The end in Anagni – Marangoni explains why it’s leaving the new tyre business

For Italy’s Marangoni Group, the decision about the future of its new tyre production plant in Anagni (near Rome) and its 400 employees was not an easy one to reach. Yet after many years of losses running into the millions and no prospect of this improving in the future, in September the company penned the final chapter on its almost quarter-century long engagement in new tyre production – and despite the difficult nature of this decision it comes as a weight off the shoulders for Marangoni’s management, and they are sanguine about devoting all their attention to the core retreading business in future and making strategic investments there. Speaking with Tyres & Accessories, Marangoni CEO Massimo De Alessandri explains what factors went into making the decision, which mistakes were made in the past, why the foray into new tyre production was understandable but – in hindsight –perhaps inadvisable, and what the Marangoni Group now plans going forward.

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Related news:

  1. Autopromotec 2017 breaks all records
  2. Closures: Dark clouds over Marangoni’s Rovereto site
  3. Marangoni names new president, VP
  4. Apollo Tyres opens €475 million greenfield Hungarian plant
12th December 2013 by
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Deestone: A Successful Entry into Radial Production

Thai based commercial and two-wheel vehicle tyre specialist Deestone, through the founding of the new company Deestone Radial Tire Co. and the establishment of a new factory, has set foot into market territory held by the “Big Three”. The Thai radial tyre market, like almost every other around the world, is dominated by Bridgestone, Michelin and Goodyear. Yet the decision makers at Deestone Ltd. are losing no sleep over the position their own passenger car and light commercial vehicle radials hold in the domestic market – only two years after the opening of the company’s first radial tyre factory, its Thai market share has grown to five per cent. As Deestone’s business development manager Noppadol Nimdee explained during Tyrexpo Asia, this market share is expected to further increase.

Related news:

  1. Advanced ID Opens Asian Office
  2. French manufacturer takes 10% stake in Hankook (Update)
  3. What effect will tyre labelling have on consumer tyre pricing?
  4. Twice as much in half the time – Giti’s plan to penetrate European tyre market in five years
15th April 2009 by
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Hankook’s Explosive Growth

With so much recent media coverage of Hankook’s European activities and new state of the art facility in Hungary, it is easy to forget that Europe is only one market in which the South Korean tyremaker has plans. And while those living in Europe will naturally pay more attention to activities taking place close to home, Hankook is by no means neglecting its Asian markets, and is in fact paying particular attention to China. Recently Tyres & Accessories was given the opportunity to interview Hankook global CEO Suh Seung Hwa and find out more about the company’s aims for the large and still growing Chinese tyre market.

“China is a vibrant market,” declared Mr. Suh when asked if Hankook’s recent activity in Europe signalled any shift in priorities. He added that the tyremaker expected a large increase in sales from its Chinese operations in 2007. Between 2002 and 2004 the Chinese tyre market experienced what Mr. Suh called “explosive growth,” and by 2006 the passenger car tyre market was still increasing by more than 15 per cent per year, the largest growth of any market the tyremaker participates in.

Related news:

  1. Nokian 1Q Sales Increase
  2. Continental Enters China Plant ‘End-Game’
  3. More than ‘Just’ Tyres
  4. Yokohama Establishes Thailand Sales Office
8th August 2007 by
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Manufacturers Take On the Russian Market

If the 8th Moscow Tires & Rubber show is anything to go by, the Russian tyre market looks set to continue its development as a growth market. While the show was marked by growing interest from exhibitors and visitors, the market itself has produced some generally optimistic data and has seen perceptions of the manufacturers’ market approaches improve. All this suggests that the Russian market will continue to develop into a very interesting tyre market, with a strong growth potential.

Related news:

  1. Goodyear and Bridgestone – Western Manufacturers in India
  2. Credit Crunch Takes a Bite Out of the Russian Bear
  3. CITExpo Can Celebrate Successful Breakthrough
  4. Apollo Tyres to Halt Indian Radial Production
24th February 2005 by

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