Pirelli responding to Crossover growth
Pirelli has identified the popularity of what it calls “crossover utility vehicles” (CUV), which continued to grow in popularity over the past year. The more compact SUV has begun to bring new motorists to the segment, with both the safety and comfort of its larger cousins, but also the promise of improved fuel economy. Pirelli’s Scorpion Verde in particular has provided an option within its range to motorists attracted to a more efficient SUV, designed as a low rolling resistance 4×4 tyre.