‘No two 4×4 enthusiasts are the same’ – Bridgestone’s Brett Emerson
With the manufacturer’s latest Dueler all-terrain tyre coming into the market in 2023, Bridgestone’s consumer sales director Brett Emerson has given some insight into how Bridgestone is developing its 4×4 tyre range with consumers and the wide variety of application mixes within this segment. Starting from the point of view that “no two 4×4 enthusiasts are the same,” Emerson explains the importance of “factoring in how much all-terrain driving” drivers will do and “how much is mud related.” The manufacturer, alongside the First Stop retail network, wants to help fit the tyre with the right performance characteristics to customers’ vehicles, Emerson continues.