Blackcircles.com has launched a sales initiative with a lifetime guarantee. The online tyre retailer is offering a range of “Quality Choice” tyres as a step up from its Value Choice range. Like the lower-priced tyre, the Quality Choice does not specify a brand and model, though it does show tyre labelling grades, instead using its own branding on the website’s point of sale. Unlike the Value Choice, Blackcircles.com is offering an added incentive to customers choosing the Quality range; the online retailer will replace the tyre “in the very unlikely event that your tyre develops a fault due to the manufacturing process or materials used.”