Future profitability declines despite increasing sales – NMDA Attitude Survey
The NMDA Autumn 2015 Dealer Attitude Survey, published 2 November 2015, shows that the all dealer average when asked about the overall value of the franchise remained stable at 6.6 since the last survey in spring 2015. Harley Davidson, KTM and Kawasaki were recorded as the top 3 franchises, while the BMW, Honda and Piaggio Group were least valued.