Car dealers express dissatisfaction with profit return in NFDA survey
The National Franchised Dealers Association (NFDA) has revealed the results of its Winter 2016 Dealer Attitude Survey, with a high level of dissatisfaction with profit returns one of the most notable results. “It is concerning that dealers seem very dissatisfied with their current profit return, although they are more optimistic about their future profit potential,” said Sue Robinson, NFDA director. Despite the averages showing that dissatisfaction is increasing, Mercedes, Land Rover, and Kia franchises returned strong results, while others improved their scores considerably since the summer survey.