The evolution of the online tyre business in the UK

Few would argue that the Internet is anything less than a central part of the tyre business moving forward. But it wasn’t always that way. And the evolution of the online tyre business within its market context is critical to understanding its future. In this article, which was presented a speech during the 2024 Tyre Industry Conference hosted by the National Tyre Distributors Association (NTDA) in the UK and was subsequently published in our new Trends and Facts publication, we ask: where we’ve come from, how things have changed, and what this means for the future of the tyre business.