Pirelli signs multi-year partnership with the Australian Open
P Zero world in Melbourne – Pirelli believes the sponsorship will “help increase awareness of our brand in Australia which is a market with a high concentration of prestige cars” (Photo: Pirelli)
From this year, Pirelli will be the Official Tyre Partner of the Australian Open, which will start on Sunday 12 January in Melbourne. The Italian brand thus fills a tyre-shaped hole left by the departure of Maxxis, official tyre for several years last decade. Pirelli is also in good company, with the Dunlop brand continuing as Official Ball Partner, a status it has held since 2019.
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