Hankook introduce Laufenn brand in North Africa

Hankook has launched its Laufenn brand in North Africa, pitching it primarily at commercial vehicle customers and fleets with a video made at transport exhibition given in local languages and distributed via social media. Guy Heywood, vice president of Hankook Europe, introduced the brand, which is already present in European markets, to potential commercial vehicle and fleet customers saying: “we want to offer the [best] tyre option…”.