TyreSafe asks Christmas road users to ‘Keep Your Tyres in Good ‘Elf’
TyreSafe has relaunched its ‘Keep Your Tyres in Good ‘Elf’ campaign for a second successive year. In addition to appearing on bus backs and websites, the initiative had a strong social media reaction in 2023, as the sight of Santa’s elves performing a range of tyre checks provided fun and engaging reminders about the importance of road safety during the festive period. The campaign was also backed strongly by TyreSafe supporters.
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