Tyrepress sister consumer website becomes partner of TyreSafe

Tyrepress sister website WhatTyre became a partner of TyreSafe this year, following up many years of covering the organisation’s important road safety activities and stakeholder partnerships in Tyre Industry Publications’ business website and magazine Tyres & Accessories. The company’s independent consumer tyre advice website is dedicated to helping drivers make informed decisions about tyre replacement and maintenance. Therefore partnering with the leading UK tyre safety organisation to extend its messages is a natural fit. As a result of its business-to-business and consumer titles, Tyre Industry Publications is uniquely positioned to reach a broad coalition of road users and the tyre suppliers and fitters that make the tyres that keep them safe. The reciprocal partnership will help ensure that crucial tyre safety information is disseminated effectively across the UK.