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Vredestein sponsors AS Monaco

Author: Chris Anthony Comments: 0
Apollo Tyres has an option to extend its sponsorship of AS Monaco into a multi-year agreement (Photo: Vredestein)

Apollo Tyres Ltd has signed a one-season shirt-sleeve sponsorship deal with AS Monaco, to enhance the visibility of its Vredestein Tyres brand. The collaboration is designed to drive awareness of Vredestein’s products “among a broad audience in France and internationally, leveraging Ligue 1’s status as the fifth most-watched football league globally”. The new sleeve branding will debut at AS Monaco’s home league match against Brest on 22 November.

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