Russian winter tyre buyers favouring Nokian Tyres, Triangle

Despite no longer manufacturing or even officially selling its products within the country, Nokian Tyres remains Russia’s best-selling brand of studded winter tyres. Statistics from major e-commerce platform Avito for September 2024 show that Nokian Tyres holds a 19 per cent share of this particular market segment, more than double the eight per cent share held by Pirelli. Ikon Tyres, the brand now produced in the former Nokian Tyres plant in Vsevolozhsk, holds a seven per cent stake in the studded winter segment. Cordiant and Michelin each hold a five per cent share.