Hankook Tyre UK wins Industry Marketing Campaign of the Year Award for second consecutive year

Hankook Tyre UK was awarded the NTDA’s Industry Marketing Campaign of the Year award for its ‘Hankook Big Winter Giveaway’ consumer promotion, featuring a £20,000 Virgin holiday voucher. Hankook’s primary objective of the promotion was to increase brand awareness, focusing on delivering a variety of paid and organic marketing methods across its social channels and radio advertising to reach as many UK drivers as often as possible. The four-week promotional campaign consisted of twenty-five daily prizes of a £50 Virgin Gift Card and a final main prize of a £20,000 Virgin holiday voucher. Anyone was eligible to enter the prize draw, subject to the usual T&Cs; all they had to do was visit the Hankook.win website and enter their contact details.