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Sustainability in the usage phase: details of Michelin’s whole life tyre strategy

Author: Chris Anthony Comments: 0
Gary Guthrie, SVP Automotive Global Brands Business Line at Michelin(Photo: Michelin)

Picking up on our earlier first-look relating to Michelin’s whole-life sustainability strategy and previewing the extended and more in-depth take we exclusively provide in our forthcoming Trends & Facts premium supplement, here are some further details Tyres & Accessories gleaned during a recent visit to the French tyre major’s headquarters. The wider context is necessary to understand why Michelin cares so much about both tyre wear and whole-life performance. And that was something that Gary Guthrie, SVP Automotive Global Brands Business Line at Michelin made the focal point of his presentation at the company’s global headquarters in Clermont-Ferrand, France:

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