Red lamps, cybersecurity, labelling and the online tyre business headline 2024 NTDA conference

The themes of the 2024 Tyre Industry Conference were first outlined by NTDA chief executive Stefan Hay, who framed the current moment for the tyre trade as a time of flux. This period of change is characterised by opportunities to achieve strides forward in areas such as digitalisation, training, roadside safety and sustainability, but also significant threats to the sector, like cyberattacks and the difficulty in recruiting younger people to tyre industry roles. Hay said that the need for highly skilled workers has intensified, due to an ageing workforce, declining interest in engineering jobs, and increased demand for hybrid and remote working from the younger generation. Ultimately, it may be that progression in the evolution of the tyre industry may be realised by embracing perceived threats, Hay suggested.