First Stop reveals new simplified Advantage Package to support, incentivise tyre dealers

First Stop has launched a newly simplified dealer support proposition. The Bridgestone group’s retail network has refreshed its approach around the Autoprocure platform, its one-stop-shop for tyres. First Stop’s new Advantage Package, free for garages to join, gives dealers access to superior rates with different premium suppliers across tyres, parts and other services alongside lucrative incentives. Bridgestone Retail is also finalising an exclusive offering incorporating ETB Wholesale, seeking to create a mutually beneficial consolidation of its distribution strengths.