Enduring sustainability: Michelin shares whole life performance and electric vehicle tyre strategy

Driven by the company’s corporate belief that mobility is a human right and essential for flourishing and freedom, Michelin is committed to decarbonising mobility and – of course – tyres play a key role in that. During a recent visit to Michelin’s Clermont-Ferrand headquarters and Ladoux research and development facility in France, Michelin executives articulated how that grand vision relates to the tyres and vehicles of today as well as the technology of tomorrow.