Competition heats up in the Europe’s coldest tyre markets

September has been a month of official openings. Specifically, Nokian Tyres opened its Romania tyre factory – something it has done in record time (see pages 14-16 for the details). And Linglong flipped the switch on passenger car tyre manufacturing at its Serbia plant too (see pages 18-19). At the same time, October’s magazine focuses on tyre wholesale (see page 44 onwards) and industrial tyres (from page 36). However, this column turns its attention to an arguably under-reported part of the European tyre market – the Nordic/Scandinavian tyre business.