Bridgestone ending Olympic partnerships – future focus on motorsports

When the Paris 2024 Summer Paralympic Games concluded last month, the ceremony at Stade de France also served as a farewell of sorts to partner Bridgestone. Together with the International Olympic Committee (IOC), Bridgestone Corporation has agreed not to renew its current Worldwide Olympic and Paralympic Partnership agreement after its expiry at the end of this year. Instead, the company intends to recommit to “more endemic global motorsports platforms.”