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Bridgestone e-CENTRE concept ‘an evolution in the future of tyre retail’

Author: Andrew Bogie Comments: 0
An AI-generated image generated by Bridgestone to illustrate the ‘massive aesthetic departure’ from traditional garages it envisages as part of its e-CENTREs concept (Image: Bridgestone)

Bridgestone has unveiled its Bridgestone e-CENTRE garage concept, calling it “an evolution in the future of tyre retail.” Using tyre retailer’s future Environmental, Social and Governance (ESG) requirements identified in partnership with consulting firm Ernst & Young, Bridgestone developed an assessment including 85 different criteria. Retailers will be assessed on these standards, enabling them to achieve Bridgestone e-CENTRE status.

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