TyreSafe launches ‘Caught in the ACT’ Tyre Safety Month campaign

TyreSafe has launched its flagship campaign for October’s Tyre Safety Month. Focusing on raising awareness of the role of tyres in ensuring road safety, Tyre Safety Month is a fixture of the road safety calendar, and an opportunity to stress the importance of regular tyre maintenance. This year’s campaign, announced at the TyreSafe Media Briefing earlier this year, TyreSafe is challenging drivers and riders to get ‘Caught in the ACT’, adopting a superhero theme with comic strip inspired visuals to make tyre safety more engaging, helping motorists to see themselves as tyre safety heroes.