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Prometeon highlighting rebranding at IAA Transportation

Author: Stephen Goodchild Comments: 0
Prometeon has rebranded its premium tyre range (Photo: Stephen Goodchild / Tyre Industry Publications Ltd)

Although it has come to IAA Transportation armed with new products and an enhanced fleet management offer, the primary focus for Prometeon Tyre Group is brand recognition. The well-known Pirelli name is disappearing from the sidewalls of its premium-level commercial and off-highway tyre range, and the time is right for OEMs to become better acquainted with Prometeon.

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