Michelin debuts newest regional, long-haul truck tyres

The motto of Michelin’s fully recyclable exhibition space at this year’s IAA Transportation show is Step Up, a slogan that is both an offer to improve customer profitability and sustainability, and a call for the transportation industry to work together in the face of enormous challenges. IAA Transportation is not only providing Michelin a platform for presenting key new products, but also represents an opportunity to highlight new developments in other areas. We spoke with Philipp Ostbomk, the tyre maker’s Vice President Sales B2B Europe North.