Dealer Tire enters European car dealership channel
Since the beginning of this year, Dealer Tire Europe has been supplying BMW dealerships in Germany and beyond with star-marked tyres. The goal is to add one or two more OEMs each year (Photo: Arno Borchers/Profil-Verlag)
As part of its international expansion, Dealer Tire has now arrived in Germany and thus in Europe. The US company has been supplying car dealerships with exclusively OEM-marked consumer tyres for replacement needs in its home market for around a quarter of a century and launched this business model, which has been described as successful, in China seven years ago. Europe is the company’s next targe. Dealer Tire Europe, a GmbH founded in 2022, started business in Germany at the beginning of the year from a temporary location, but has now officially moved into a logistics property in Gernsheim, south of Frankfurt, which will soon cover 25,000 square metres. Tyres & Accessories’ German sister publication, Neue Reifenzeitung (NRZ) found out how Dealer Tire wants to make a difference at the warehouse inauguration.
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