Bridgestone partners Young Driver to improve road safety education for future drivers

Bridgestone and Young Driver have announced a UK partnership that will connect the company with 320,000 pupils and parents around the country over the next 12 months. Coinciding with TyreSafe’s October Tyre Safety Month campaign, the collaboration will see Bridgestone delivering the message about the crucial role that tyres play in keeping drivers safe through various inventive initiatives. On average, Young Driver delivers 140,000 lessons to young people between 10 and 17 each year, using cars ranging from Vauxhall Corsas to Porsches. The scheme operates at 70 private venues all over the UK, offering responsible learning in a safe, controlled environment, with qualified driving instructors delivering lessons in a fun and engaging way, to nurture the future generation of drivers.