The top UK tyre eTailers 2024

Following similar research last year, in July 2024, we took a closer look at tyre etail again. Building on the foundation of last year’s research premiere, this year we once again triangulated our analysis across three poles: third-party data, industry expertise and our own research. The difference is that this year we have improved our methodology by broadening out the number of data sources we included in out third-party stage. Indeed, this time round we tripled the number of data sources used for the third-party phase of our analysis. Since eTailers don’t publish their monthly traffic data, this is the best way to get a robust calculation of where these companies are up to. The short story is that we have a new winner this year and new entrants to boot.